by Hawke Media | Aug 5, 2021 | Featured, Latest, Marketing Strategy, Recent Articles
Today our guest author Frank Mastronuzzi of Punch Financial explores the joint role a CFO and CMO should share when planning marketing campaigns and measuring their ROI. The CMO and CFO positions are like star-crossed lovers – perfect for one another but...
by Dawn Allcot | Aug 5, 2021 | Featured, Latest, Marketing Strategy, Recent Articles
Marketing teams often leverage data from past campaigns to inform their marketing strategy. But an effective post mortem marketing analysis meeting can help your team create better campaigns in the future. Whether your campaign was a money-making splash or a whale of...
by David Weedmark | Jul 30, 2021 | Featured, Latest, Marketing Strategy, Recent Articles
Conversions are the lifeblood of marketing. Primary conversions, which are often called macro conversions in the industry, are some of the most important key performance indicators (KPIs) of any marketing campaign. When a prospect does what a marketing campaign was...
by David Weedmark | Jul 28, 2021 | Featured, Latest, Marketing Strategy, Recent Articles
Every company knows how their sales are going, and most marketers can tell you how their ad campaigns are performing, right down to the penny in cost-per-clicks (CPCs) and return on investment (ROI). But when it comes to specifics on brand awareness, the details often...
by Dawn Allcot | Jul 21, 2021 | Featured, Latest, Marketing Strategy, Recent Articles
Is your business as focused as it should be on customer retention? You may have heard statistics that it is 5 to 25 times more expensive to find a new customer than it is to keep a loyal one. What’s more, an increase of 5% in customer retention can lead to revenue...
by David Weedmark | Jul 8, 2021 | Featured, Latest, Marketing Strategy, Paid Media, Recent Articles
Gone are the days when you could take a splatter-gun approach to advertising by running a bunch of cheap ads and hoping they hit your targets. Online ads that once cost pennies per click now cost dollars, so it’s vital that you compare their performance to other...
