by Hawke Media | Jan 14, 2022 | Marketing Strategy
An effective digital fashion marketing strategy, one that positions your products to capture the attention of your target audience, will make your brand stand out from the crowd. It’s more important than ever for digitally native fashion brands to distinguish...
by Jesse McCarl | Jan 5, 2022 | Featured, Latest, Marketing Strategy, Recent Articles
Are you interested in creating and implementing an influencer marketing strategy? All you need to do is find someone with a large social media presence and authority in their field. Use their reach to spread information about your products and services. And watch your...
by Hawke Media | Jan 3, 2022 | Featured, Latest, Marketing Strategy, Recent Articles, Uncategorized
It takes an average of eight touches just to get to the first meeting with a business-to-business (B2B) prospect. In the process of lead nurturing, just one breakdown in trust can sever the relationship. Trust and credibility are not just “nice to have” flourishes...
by Hawke Media | Dec 22, 2021 | Featured, Latest, Latest Strategies, Marketing Strategy, Recent Articles
With the global pandemic as a backdrop in 2020, same-day delivery became a major differentiator for e-commerce brands and remained a priority throughout 2021. But with many more marketplaces now offering same-day and some expanding 2-hour delivery coverage, will...
by Hawke Media | Dec 20, 2021 | Featured, Latest, Marketing Strategy, Paid Media, Recent Articles
Digital continues to increase its portion of the ad-spend pie, as it has for several decades. The tipping point was reached in 2020, when digital ad spending accounted for more than half (54%) of total ad spending, according to Statista. Last year, digital ad spending...
by Dawn Allcot | Dec 13, 2021 | Featured, Latest, Latest Strategies, Marketing Strategy, Recent Articles
Two resources often in short supply for entrepreneurs are time and money. We can “buy” time by spending money, or save money by putting in time. But the most successful entrepreneurs find smart ways to maximize both by using the best business resources they can find. ...
