by Hawke Media | Feb 14, 2023 | Featured, Latest, Recent Articles, Strategy
All too often, the focus when building a marketing strategy lies in acquiring new customers—when, in reality, customer retention is just as important. Not only is it more cost-effective to keep an existing customer than it is to acquire a new one, but research has...
by Hawke Media | Feb 6, 2023 | Featured, Latest, Latest Strategies, Recent Articles, Strategy
Repeat customers are one of the best measures for success with any growing business. After all, if your customers are happy enough with your products and/or service to return time and time again, this is a fair indication that you’re doing something right. Plus,...
by Hawke Media | Jan 17, 2023 | Featured, Latest, Recent Articles, Strategy
Your digital marketing strategy is working. You’ve increased market share, improved customer retention, created new customers, established your brand, and have a steady stream of new opportunities. However, how do you ensure you keep generating these returns long into...
by Hawke Media | Dec 20, 2022 | Paid Media, Strategy
Online marketers don’t just need data from their analytics software, but they need informative data. That starts with having consistent data across the entire duration of a business’ online marketing efforts. We’ve made consistent and informative data the centerpoint...
by Hawke Media | Dec 13, 2022 | Latest, Paid Media, Strategy
Generating website traffic with PPC (pay-per-click) advertising is becoming increasingly difficult, given the competition for today’s digital audience. Customers are inundated with competitive offers and new solutions. That’s why now – more than ever before...
by Hawke Media | Dec 6, 2022 | Featured, Latest, Paid Media, Recent Articles, Strategy
Google is rolling out yet another update. This time it involves the sunset of the Google Chrome third-party cookies. Does this mean more difficult times ahead for marketers? Possibly, but the growing pains will be short-term if you’re well prepared. Check out some...
