by Hawke Media | Oct 13, 2021 | Featured, Latest, Latest Strategies, Marketing Strategy, Recent Articles
We are living in a new era. Gone are the days when the sole focus of a manufacturer was to mass-produce products and leave the selling up to retailers. The internet has eliminated the need for middlemen; therefore, it is essential that businesses adapt, and the only... 
by Pamela Fay | Oct 11, 2021 | Content Marketing, Featured, Latest, Marketing Strategy, Recent Articles
Every brand wants an enduring slot at the top of the Google search results. That’s where evergreen marketing comes in. For long-term success, you’ll need more than short-lived popularity. While it may be tempting to enjoy the 15 minutes of fame that comes from the hot... 
by Dawn Allcot | Sep 13, 2021 | Branding Creative, Featured, Latest, Marketing Strategy, Recent Articles
Brand pillars are a crucial part of digital marketing strategies today. They convey what your brand is, who it appeals to, and what makes it unique — all things you need to be hyper-clear on in order to create marketing campaigns that are cohesive and effectively... 
by David Weedmark | Sep 8, 2021 | Featured, Latest, Marketing Strategy, News & Events, Recent Articles
From one-on-one video conference meetings to blockbuster interactive pro sporting events, going digital is the most popular way for people to get together safely without having to deal with traffic or airline security checks. However, just as with any other platform,... 
by Pamela Fay | Sep 7, 2021 | Featured, Latest, Latest Strategies, Marketing Strategy, Recent Articles
Streaming viewership is growing every year. In fact, in 2020 some 2.13 billion people used over-the-top (OTT) video services worldwide. All of that viewership is a boon for OTT advertising, making this channel poised to be the next big thing. How did the OTT boom... 
by David Weedmark | Sep 2, 2021 | Featured, Latest, Latest Strategies, Marketing Strategy, Recent Articles
Conversions of the lifeblood of every business. A conversion is the process of turning visitors into prospects and paying customers. A healthy website that converts well makes the process easy for your website visitors. If your website isn’t optimized for conversions,... 