Marketing Strategy Archives - Page 2 of 17 - Hawke Media
Direct Response Marketing vs. Branding

Direct Response Marketing vs. Branding

I remember when I first entered the world of direct response. I had come from an e-commerce startup that rarely spent any money on media buying; that business had the fortunate position of growing organically through word of mouth. But, not all of us have that luxury,...

Stop Celebrating Fundraising

Before I begin, I know not everyone is going to share my sentiment, but with the environment becoming what it is I feel that it needs to be said. Entrepreneurs need to stop celebrating their fundraising.This culture has built over the years, in the start up and tech...

How to Grow Your Brand with Facebook Video Ads

Facebook video ads are a fantastic way to raise awareness about your brand and drive sales. When you think about Facebook as a platform, what are the two main reasons people continually log on? One is to connect with their network of friends socially—obviously; it’s a...

The Ecommerce Pyramid

How do you sell [ _________ ] online? Simple: Develop a great Product/Brand/Website Build a solid mousetrap (E-mail/Retargeting) Acquire traffic Generate social validationSeriously – that’s it. Much easier said than done – but that’s it.Product...