by Hawke Media | Nov 4, 2020 | Paid Media
Imagine you are told to describe your business to someone as efficiently as you can. Would you use pictures or words? Is your business easy to understand or does it take a long description? Are you selling a well-known product or are you first to market? Do you...
by Hawke Media | Nov 4, 2020 | Paid Media
These days, ad-buying platforms offer you a breadth of targeting options and not a ton of guidance around how to do it efficiently. Many people believe that granular targeting yields better results, but from my personal experience I’ve found that this isn’t always...
by Hawke Media | Nov 4, 2020 | Paid Media
Bright-eyed, bushy-tailed, and wet behind the ears—it’s easy to place more emphasis on one Key Performance Indicator (KPI) during your first Facebook advertising campaign. The KPI that gets all of the attention is usually the one directly associated with the...
by Hawke Media | Nov 4, 2020 | Paid Media
While many consumers think of Facebook purely as a social media platform, it is also an extremely efficient and effective means of reaching your organization’s prospective customers and driving new user acquisition and brand awareness. The benefits of utilizing...
by Hawke Media | Nov 4, 2020 | Paid Media
If you are still trying to figure out what programmatic advertising is you are not alone. Programmatic advertising is a current hot topic in digital advertising and there seems to be a wide variety of definitions out there as well. Programmatic advertising generally...
by Hawke Media | Nov 4, 2020 | Paid Media
A consistent and valuable pattern I’ve noticed while executing both Search Engine Marketing and Social Media Advertising campaigns is that they’re better together. Don’t get me wrong, they can both be successful as individuals. SEM is powerful because it is...
