Facebook Advertising KPIs: 5 Key Metrics

Bright-eyed, bushy-tailed, and wet behind the ears—it’s easy to place more emphasis on one Key Performance Indicator (KPI) during your first Facebook advertising campaign. The KPI that gets all of the attention is usually the one directly associated with the...

What Is Programmatic Advertising?

If you are still trying to figure out what programmatic advertising is you are not alone. Programmatic advertising is a current hot topic in digital advertising and there seems to be a wide variety of definitions out there as well. Programmatic advertising generally...