by Hawke Media | Mar 30, 2022 | Featured, Latest, Paid Media, Paid Search, Recent Articles, Strategy
Healthcare marketers face the same challenges as do marketers in other industries. This is usually around keywords — keywords that are usually either very expensive or very difficult to rank for. However, focusing solely on paid search, there are several factors that... 
by Ashley Scorpio | Sep 2, 2021 | Latest, Paid Media, Paid Search, Recent Articles
Continuous advertising is when your ads are “always on,” week after week, during slow seasons as well as busy seasons. Long ago, this was a strategy used primarily by large corporations with deep pockets. With large advertising budgets and the deep discounts from... 
by David Weedmark | May 21, 2021 | Featured, Latest, Paid Media, Paid Search, Recent Articles
On the surface, brand awareness is a simple concept — before customers will buy from you, they need to know you exist and have some idea of what you offer. As awareness evolves into brand recognition, they will begin to distinguish your brand from the competition, to... 
by Barron Rosborough | Nov 6, 2020 | Latest, Paid Search, Recent Articles
Q4 is here and the “Super Bowl” for most eCommerce businesses is coming up in 2 weeks. Black Friday and Cyber Monday are right around the corner and it’s very important to make sure you know how to best support your promotions utilizing Google Ads. Below I have... 