by Hawke Media | Jul 27, 2022 | Paid Search
Your business’s name and brand are some of its most important assets, and no one wants others trading (or bidding) on their good name. You’re bound to see competitors running ad campaigns that target your business’s branded keywords, though. Here’s how to protect... 
by Hawke Media | Jul 25, 2022 | News & Events, Paid Search
Perhaps the most substantial search pay-per-click (PPC) news in the past few weeks includes Google’s wind down of expanded text ads (ETAs). Surprisingly, that doesn’t mean all advertisers should abandon them quite yet. In fact, even though the ad format... 
by Hawke Media | Jul 20, 2022 | Latest, News & Events, Paid Search
The digital advertising space has continually evolved since its inception several decades ago. Major advertisers, such as Google and Facebook, have thus far mainly led the way. That could be changing with The Competition and Transparency in Digital Advertising Bill,... 
by Hawke Media | Jul 18, 2022 | Paid Search
Paid search advertising continues to grow more influential in 2022. Pay-per-click, or PPC ads, have a 200% ROI. Although results are seen on the same screen as organic search results, paid search generates twice the number of visitors as organic SEO. Hawke Media’s... 
by Hawke Media | Mar 30, 2022 | Featured, Latest, Paid Media, Paid Search, Recent Articles, Strategy
Healthcare marketers face the same challenges as do marketers in other industries. This is usually around keywords — keywords that are usually either very expensive or very difficult to rank for. However, focusing solely on paid search, there are several factors that... 
by Ashley Scorpio | Sep 2, 2021 | Latest, Paid Media, Paid Search, Recent Articles
Continuous advertising is when your ads are “always on,” week after week, during slow seasons as well as busy seasons. Long ago, this was a strategy used primarily by large corporations with deep pockets. With large advertising budgets and the deep discounts from... 