by Hawke Media | Nov 22, 2022 | Featured, Latest, Paid Media, Paid Social, Recent Articles
Pinterest is a social media platform that allows users to search for “pins” and save them to their own “boards.” The service is popular primarily among creative people looking for inspiration in home decor, arts and crafts, culinary...
by Hawke Media | Nov 3, 2022 | Featured, Latest, Paid Media, Paid Social
Black Friday is weeks away, but make no mistake: the holiday shopping season has already begun. Last month, we shared all kinds of resources to get ready for Black Friday and Cyber Monday (BFCM, also referred to as the Cyber 5) in your paid search, SMS, email, and...
by Hawke Media | Oct 25, 2022 | Content, Featured, Latest, Paid Media, Paid Social, Recent Articles
In the last couple of years, TikTok has gone from a niche social media platform to one of the most influential advertising channels in the world. Despite its fast growth and outsized influence, a lot of marketers aren’t using the medium because they’re intimidated by...
by Jesse McCarl | Aug 24, 2022 | Paid Social, Recent Articles, Social Media
Back in March of 2020, something very special happened in the world of social media. A new online app, “Clubhouse,” made its debut. Almost overnight, the novel concept turned into a phenomenon called social audio. Originally labeling itself as a “social audio app,”...
by Jesse McCarl | Aug 22, 2022 | Paid Social
If you’re using social media marketing for your business, you’ve probably heard of social listening. But you might not know how it can help you, especially with paid social media initiatives. Social listening helps you gather information about your brand,...
by Jesse McCarl | Aug 17, 2022 | Latest, Paid Social, Recent Articles
You’ve had some success using advertising on various social media channels and are looking to expand your reach. How do you determine where to invest in advertising on a new social channel? This step-by-step guide will help you pursue new social media advertising on...
