by Jesse McCarl | Aug 24, 2022 | Featured, Paid Social, Recent Articles, Social Media
Back in March of 2020, something very special happened in the world of social media. A new online app, “Clubhouse,” made its debut. Almost overnight, the novel concept turned into a phenomenon called social audio. Originally labeling itself as a “social audio app,”...
by Jesse McCarl | Aug 17, 2022 | Latest, Paid Social, Recent Articles
You’ve had some success using advertising on various social media channels and are looking to expand your reach. How do you determine where to invest in advertising on a new social channel? This step-by-step guide will help you pursue new social media advertising on...
by Hawke Media | Aug 15, 2022 | Featured, Paid Social, Recent Articles
Marketing budgeting can be tricky to say the least. There are simply no hard and fast rules when it comes to determining how much money you should devote to your advertising efforts. And budgeting decisions become even more difficult when you begin to divide that...
by Hawke Media | Aug 8, 2022 | Branding, Latest, Recent Articles
You’ve likely heard the terms “branding” and “positioning” used interchangeably in the past, but there are important distinctions between the two. Having an established brand that your customers recognize is one thing, but positioning yourself in the marketplace...
by Hawke Media | Aug 3, 2022 | Branding, Featured, Recent Articles, Web
If you are trying to measure success for UX/UI, web design KPIs are great options. After all, you want to design a great experience for users. You cannot really be sure whether you have done that or not, unless you measure KPIs and see what they tell you. If you are...
by Hawke Media | Aug 1, 2022 | Branding, Latest, Recent Articles, Web
A great website design establishes a strong online presence for your brand while supporting the needs of customers. If your website looks old, outdated, or out of touch, however, then its design will likely leave visitors running for the hills and on to your...
