by Lauren Costanza | Jun 27, 2022 | Email & SMS, Featured, Recent Articles
Lifecycle marketing helps inform and persuade customers through the entire buying journey, or lifecycle. Lifecycle marketing is primarily thought of as email and SMS, but can include any digital messaging that educates customers about products and eventually guides...
by Hawke Media | Jun 22, 2022 | Email & SMS, Featured, Latest, Recent Articles
Lifecycle email campaigns are a fantastic way to get the right emails, to your targeted customers, at the right time. To know what is effective in your email campaigns and what isn’t, it’s crucial to know the when, who, and what are driving your results....
by Hawke Media | Jun 20, 2022 | Email & SMS, Featured, Latest, Recent Articles
Nothing gets a person’s attention quite like a text notification. Upward of 95% of text messages are opened and read within 120 seconds of receiving the message, making it a superior way to get your point across. Stats like this one will motivate any company to...
by Hawke Media | Jun 15, 2022 | Featured, Latest, Recent Articles, SEO
Search engine optimization is always a bit of an enigma. By design, major search engines don’t reveal details of the algorithm that results in our search results. Furthermore, the details of SEO trends are always evolving —sometimes with a major update announcement...
by Hawke Media and Acadia Otlowski | Jun 13, 2022 | Email & SMS, Featured, Latest, Recent Articles
SMS marketing may be 2022’s most talked about marketing channel, so what’s causing all the buzz? In this post, we look over the most inspirational SMS marketing statistics and find out why everyone is talking about SMS as a primary channel this year. Check out these...
by Hawke Media | Jun 8, 2022 | Featured, Latest, Recent Articles, SEO
The Big SEO Question The most common question our SEO team at Hawke gets is how long it will take to make a difference. The simple response? SEO is a long game. If you search on Google for how long your SEO content takes to display, the provided answer is around ...
