by Hawke Media | Nov 4, 2020 | Web
Product detail pages (or PDPs) are a critical phase in a website user’s journey from homepage to checkout. Seemingly small mistakes or omissions can create friction that keeps that from adding products to cart, even if they’re interested, costing your business...
by Hawke Media | Nov 4, 2020 | Web
In todays world of marketing everything is based on data and analytics. Collecting this data is a must for any brand to make informed decisions; however not everyone has the capabilities or technical know how to set themselves up for data collection. In the video...
by Hawke Media | Nov 4, 2020 | Web
We’re excited to share this piece from 6Pages, a new kind of market-intelligence service focused on far-reaching shifts in business & technology. The post below has excerpts from the 6Pages brief: Publishers & retail brands adapt to the coming death of...
by Hawke Media | Jan 28, 2020 | Featured, Latest, Recent Articles, Web
The goal of a landing page, as opposed to the regular content pages on your site, is to convert. That means focusing on the drivers, barriers, and hooks that resonate with your target audience, incorporating the essential elements of a good landing page, and...
