How to Launch on a New Social Media Platform

How to Launch on a New Social Media Platform

Making sure your business has a social media presence is key to staying in touch with customers, gauging market trends and demand, promoting your business’s products and services, and increasing your company’s visibility, name recognition, and positive image. To stay...

read more

Recent Articles

Ecommerce Marketing Benchmarking Report 2023 from HawkeAI

Ecommerce Marketing Benchmarking Report 2023 from HawkeAI

2022 was a wild journey for ecommerce businesses, regardless of size or industry. At times, economists were screaming from the rooftops that it was all falling apart, but the year ended with trendlines moving in the right direction. As paid media struggled to keep up...

Customer Retention Strategies That Actually Work

Customer Retention Strategies That Actually Work

All too often, the focus when building a marketing strategy lies in acquiring new customers—when, in reality, customer retention is just as important. Not only is it more cost-effective to keep an existing customer than it is to acquire a new one, but research has...

8 Most Important Retention Metrics (and Their Formulas)

8 Most Important Retention Metrics (and Their Formulas)

Repeat customers are one of the best measures for success with any growing business. After all, if your customers are happy enough with your products and/or service to return time and time again, this is a fair indication that you're doing something right. Plus,...

What to Expect When You Outsource Your Paid Media

What to Expect When You Outsource Your Paid Media

Whether a paid search program is brand new to you or it’s your most cherished revenue stream, it can be intimidating to start working with an outside agency. Before you ever fill out a lead form, it can be helpful to know what to expect when you outsource your paid...

Latest strategies

8 Most Important Retention Metrics (and Their Formulas)

8 Most Important Retention Metrics (and Their Formulas)

Repeat customers are one of the best measures for success with any growing business. After all, if your customers are happy enough with your products and/or service to return time and time again, this is a fair indication that you're doing something right. Plus,...

The Benefits of Pro Bono Marketing and How to Get Started

The Benefits of Pro Bono Marketing and How to Get Started

Even though people generally regard the marketing world as all about dollars and cents, plenty of great promotional campaigns were designed free of charge. Pro bono marketing is easy to get involved with, and offers benefits for the marketer, not just the client...

Latest

Recommended

Customer Retention Strategies That Actually Work

Customer Retention Strategies That Actually Work

All too often, the focus when building a marketing strategy lies in acquiring new customers—when, in reality, customer retention is just as important. Not only is it more cost-effective to keep an existing customer than it is to acquire a new one, but research has...

8 Most Important Retention Metrics (and Their Formulas)

8 Most Important Retention Metrics (and Their Formulas)

Repeat customers are one of the best measures for success with any growing business. After all, if your customers are happy enough with your products and/or service to return time and time again, this is a fair indication that you're doing something right. Plus,...

Recent Articles