The Benefits of Pro Bono Marketing and How to Get Started
Some of the very best promotional campaigns were designed and launched free of charge. Pro bono marketing can do wonders for marketers and clients alike.
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Hawke Media’s October Benchmarking Report
Every month in the marketing world can be unpredictable. A single change from a key digital platform can upend years of conventional wisdom. Key demographics shift with rapidly-changing politics and economics. This time of year, it is even more important to have a...
10 Holiday Networking Tips and Tricks
The holiday season tends to come with a lot of gatherings, parties, and other events that make for excellent networking opportunities. With the holidays right around the corner, now is a good time to brush up on your networking skills. To help you out, let’s take a...
5 Money-Saving Hacks for Brands This Holiday Season
Black Friday is weeks away, but make no mistake: the holiday shopping season has already begun. Last month, we shared all kinds of resources to get ready for Black Friday and Cyber Monday (BFCM, also referred to as the Cyber 5) in your paid search, SMS, email, and...
What Does a Community Manager Do?
The role of a community manager has become quite buzzy in marketing spaces in recent years, but there’s still a lot of confusion about what the role is (or perhaps, more importantly, what it is not). So what does a community manager do? How much does a community...
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The Benefits of Pro Bono Marketing and How to Get Started
Even though people generally regard the marketing world as all about dollars and cents, plenty of great promotional campaigns were designed free of charge. Pro bono marketing is easy to get involved with, and offers benefits for the marketer, not just the client...
How to Use QR Codes to Strengthen Your Omnichannel Marketing
This is a guest post contributed by the Editorial Team of Hawke Media Partner Brij. In today’s multi-channel commerce environment, it’s critical for brands to have an omnichannel marketing strategy. Brands need to continuously innovate their marketing and deliver...
The Value of Intellectual Property
This is a guest blog post written by a team member from Hawke Media's partner, NXT Level. NXT Level helps its customers elevate everything from advertising to helping them raise capital. What most entrepreneurs do
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Whether you fought to stay afloat during the Great Recession or simply heard the horror stories, you likely well know that it’s a big mistake to stop marketing in a recession. But that doesn’t mean you should keep on doing what you’ve always done. The marketing...
Why Marketing in a Recession is Essential
Businesses often choose to pull back on advertising and marketing during times of economic uncertainty. But this approach is actually not the right one. Instead, businesses should double down on marketing in a recession. This article shows why marketing matters in a...
Recent Articles
The Benefits of Pro Bono Marketing and How to Get Started
Some of the very best promotional campaigns were designed and launched free of charge. Pro bono marketing can do wond...
Hawke Media’s October Benchmarking Report
The Hawke Media Benchmarking Report, Powered by HawkeAI, gives you a sense of what is working and what’s not for va...
10 Holiday Networking Tips and Tricks
The holiday season tends to come with a lot of gatherings, parties, and other events that make for excellent networki...
5 Money-Saving Hacks for Brands This Holiday Season
Using exclusive data from Meta and our own HawkeAI insights, we’ve compiled these money-saving hacks to help keep ...