How to Launch on a New Social Media Platform
Making sure your business has a social media presence is key to staying in touch with customers, gauging market trends and demand, promoting your business’s products and services, and increasing your company’s visibility, name recognition, and positive image. To stay...
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Ecommerce Marketing Benchmarking Report 2023 from HawkeAI
2022 was a wild journey for ecommerce businesses, regardless of size or industry. At times, economists were screaming from the rooftops that it was all falling apart, but the year ended with trendlines moving in the right direction. As paid media struggled to keep up...
Customer Retention Strategies That Actually Work
All too often, the focus when building a marketing strategy lies in acquiring new customers—when, in reality, customer retention is just as important. Not only is it more cost-effective to keep an existing customer than it is to acquire a new one, but research has...
8 Most Important Retention Metrics (and Their Formulas)
Repeat customers are one of the best measures for success with any growing business. After all, if your customers are happy enough with your products and/or service to return time and time again, this is a fair indication that you're doing something right. Plus,...
What to Expect When You Outsource Your Paid Media
Whether a paid search program is brand new to you or it’s your most cherished revenue stream, it can be intimidating to start working with an outside agency. Before you ever fill out a lead form, it can be helpful to know what to expect when you outsource your paid...
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8 Most Important Retention Metrics (and Their Formulas)
Repeat customers are one of the best measures for success with any growing business. After all, if your customers are happy enough with your products and/or service to return time and time again, this is a fair indication that you're doing something right. Plus,...
The Benefits of Pro Bono Marketing and How to Get Started
Even though people generally regard the marketing world as all about dollars and cents, plenty of great promotional campaigns were designed free of charge. Pro bono marketing is easy to get involved with, and offers benefits for the marketer, not just the client...
How to Use QR Codes to Strengthen Your Omnichannel Marketing
This is a guest post contributed by the Editorial Team of Hawke Media Partner Brij. In today’s multi-channel commerce environment, it’s critical for brands to have an omnichannel marketing strategy.    Brands need to continuously innovate their marketing and deliver...
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Customer Retention Strategies That Actually Work
All too often, the focus when building a marketing strategy lies in acquiring new customers—when, in reality, customer retention is just as important. Not only is it more cost-effective to keep an existing customer than it is to acquire a new one, but research has...
8 Most Important Retention Metrics (and Their Formulas)
Repeat customers are one of the best measures for success with any growing business. After all, if your customers are happy enough with your products and/or service to return time and time again, this is a fair indication that you're doing something right. Plus,...
Recent Articles
How to Launch on a New Social Media Platform
Making sure your business has a social media presence is key to staying in touch with customers, gauging market trend...
Ecommerce Marketing Benchmarking Report 2023 from HawkeAI
The Hawke Media Benchmarking Report, Powered by HawkeAI, gives you a sense of what is working and what’s not for va...
Customer Retention Strategies That Actually Work
All too often, the focus when building a marketing strategy lies in acquiring new customers—when, in reality, custo...
8 Most Important Retention Metrics (and Their Formulas)
Explore the importance of tracking customer retention metrics, as well as some of the most important retention metric...