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Social Media Photography 101

Social Media Photography 101

Good photography on social media makes it possible for you to stand out above the rest. The right lighting, following the rule of thirds and using a variety of scenes or backdrops is going to get your photos the attention you want. Whether you are in social media...

How to Repurpose Content

How to Repurpose Content

While it’s easy to think you’ve covered all your bases on a given subject, the fact is, there are multiple ways to repurpose content. Your content marketing strategy will benefit from this kind of creativity. So, what does it mean to repurpose content? Repurposing...

Content Marketing Metrics That Matter

Content Marketing Metrics That Matter

Having a proactive content marketing strategy is more important than ever these days. In January 2022, Facebook eliminated thousands of targeting options for advertisers, while in February Google announced several privacy-first advertising initiatives. The digital...

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How to Build Your Brand on Social Media

How to Build Your Brand on Social Media

Social media branding is no longer an option for marketers in 2022. Perhaps a decade ago, you could ignore Facebook and other platforms. That’s no longer true Your competitors are using social media to target your customers even if you are not. It’s how your target...

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