The Rising Pet-tential of Animal Influencers
Connecting with your audience on social media has never been more important. In the past 10 years, it is estimated that more than, or equal to 45% of the world’s population actively uses social media (InfluencerMarketingHub, 2021). This influx of web users has...
Recent Articles
Looking to Boost Your Brand Awareness? Use these Ad Formats
On the surface, brand awareness is a simple concept — before customers will buy from you, they need to know you exist and have some idea of what you offer. As awareness evolves into brand recognition, they will begin to distinguish your brand from the competition, to...
How to Survive iOS 14: The Complete Guide
For the past few months, there has been a lot of buzz in the online business community around Apple's iOS 14 update. Many advertisers speculate that the privacy update could pose an existential threat to how brands and small businesses promote their products online. ...
Hawke Media Special Report: May 2021
Welcome to the first of Hawke Media’s monthly Special Report. What You Can Expect The new format will be an aggregate of research culled from the current month-long period, including trends, data, visualizations, and insights from news organizations, partners, and...
The Ever-Building Marketing Strategy
When it comes to marketing, generally more is better. Bear with me here. You want to reach as many people as possible and you want to stay top-of-mind with them. That is the key to marketing. So, when it comes to building out your marketing, why is it normal to see...
Latest strategies
The Ever-Building Marketing Strategy
When it comes to marketing, generally more is better. Bear with me here. You want to reach as many people as possible and you want to stay top-of-mind with them. That is the key to marketing. So, when it comes to building out your marketing, why is it normal to see...
3 Ways to Engage Your Customers Through Social Impact
Give-back campaigns are on the rise again, but in 2021, shoppers’ expectations around these efforts have changed. Modern consumers now want brands to create real, meaningful social impact and can easily see through mere publicity stunts and marketing campaigns...
Out of the Nest: What Industries Are Growing vs. Shrinking In 2021
Hi all 👋. I’m Trevor Williams, Hawke Media’s Head of Marketing, coming at you every Friday with an industry deep dive following our Thursday Special Reports. Today’s issue – where are consumers spending money in 2021? As we enter the remaining month of Q1 for 2021...
Latest
Recommended
Three Powerful Lessons to Learn from Amazon Reviews
Getting traffic to your Amazon listings is essential for increasing sales and continuing to grow your eCommerce presence. It’s not an easy task as competition on Amazon continues to heat up, but fortunately, you already have something in your back pocket that plays a...
Everything You Need to Know: Marketing Agency vs. Hiring In-House
To reach more customers, increase revenue, and grow as a business, every company needs to approach marketing the right way. For most growing companies, outsourcing marketing to an agency or consultancy is the most viable option. At a point, however, especially after...
Recent Articles
The Rising Pet-tential of Animal Influencers
Connecting with your audience on social media has never been more important. In the past 10 years, it is estimated th...
Looking to Boost Your Brand Awareness? Use these Ad Formats
On the surface, brand awareness is a simple concept — before customers will buy from you, they need to know you exi...
How to Survive iOS 14: The Complete Guide
For the past few months, there has been a lot of buzz in the online business community around Apple’s iOS 14 up...
Hawke Media Special Report: May 2021
Welcome to the first of Hawke Media’s monthly Special Report. What You Can Expect The new format will be an aggre...