The Rising Pet-tential of Animal Influencers

The Rising Pet-tential of Animal Influencers

Connecting with your audience on social media has never been more important. In the past 10 years, it is estimated that more than, or equal to 45% of the world’s population actively uses social media (InfluencerMarketingHub, 2021). This influx of web users has...

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Looking to Boost Your Brand Awareness? Use these Ad Formats

Looking to Boost Your Brand Awareness? Use these Ad Formats

On the surface, brand awareness is a simple concept — before customers will buy from you, they need to know you exist and have some idea of what you offer. As awareness evolves into brand recognition, they will begin to distinguish your brand from the competition, to...

How to Survive iOS 14: The Complete Guide

How to Survive iOS 14: The Complete Guide

For the past few months, there has been a lot of buzz in the online business community around Apple's iOS 14 update. Many advertisers speculate that the privacy update could pose an existential threat to how brands and small businesses promote their products online. ...

Hawke Media Special Report: May 2021

Hawke Media Special Report: May 2021

Welcome to the first of Hawke Media’s monthly Special Report.  What You Can Expect The new format will be an aggregate of research culled from the current month-long period, including trends, data, visualizations, and insights from news organizations, partners, and...

The Ever-Building Marketing Strategy

The Ever-Building Marketing Strategy

When it comes to marketing, generally more is better. Bear with me here. You want to reach as many people as possible and you want to stay top-of-mind with them. That is the key to marketing. So, when it comes to building out your marketing, why is it normal to see...

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The Ever-Building Marketing Strategy

The Ever-Building Marketing Strategy

When it comes to marketing, generally more is better. Bear with me here. You want to reach as many people as possible and you want to stay top-of-mind with them. That is the key to marketing. So, when it comes to building out your marketing, why is it normal to see...

3 Ways to Engage Your Customers Through Social Impact

3 Ways to Engage Your Customers Through Social Impact

Give-back campaigns are on the rise again, but in 2021, shoppers’ expectations around these efforts have changed.  Modern consumers now want brands to create real, meaningful social impact and can easily see through mere publicity stunts and marketing campaigns...

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Three Powerful Lessons to Learn from Amazon Reviews

Three Powerful Lessons to Learn from Amazon Reviews

Getting traffic to your Amazon listings is essential for increasing sales and continuing to grow your eCommerce presence. It’s not an easy task as competition on Amazon continues to heat up, but fortunately, you already have something in your back pocket that plays a...

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