Making the Most of Email Marketing in Your Marketing Mix

Email marketing is not the only way marketers are gaining traction in the eCommerce space. Content marketing, Pay-Per-Click (PPC) ads, and social media are all important for marketers to meet their goals. When you integrate email marketing with social media strategies you can yield some seriously powerful results.

How to Make the Most of Email Marketing:

Successful brands have integrated marketing efforts to create a unique customer experience. They are successful because they utilize both email marketing tactics in tandem with social media strategies.

You want seamless connections between your marketing efforts—you want your customer to feel they are getting a consistent experience throughout all the platforms your company is using.

Before you can start you should ask yourself the following questions:

  • How are you integrating email marketing and social media (if at all)?
  • What social media goals can be reached using email?
  • What resonates on social media that doesn’t seem to do as well in email?
  • What resonates in email that doesn’t seem to do well on social?
  • Do you have ideas for how we can use social to reach your email marketing goals?

Having answers to these questions can help your teams work together to develop a plan for moving forward.

Share your social profiles via your marketing emails. Email marketing can aid in increasing engagement on your social media by reminding subscribers that your brand has an active social community.

Also, encourage followers on social to sign up for your email lists. You can promote your brand’s social media profiles in your emails, but you can also encourage social media followers to sign up for your mailing lists. The two go hand-in-hand. A great way to do this is through “Twitter Cards,” that allow users to sign up for emails without leaving the social platform at all! Facebook also allows the options for users to sign up on your brands Facebook Page. Make it easy for your customers to connect with you!

Marketers are finding lots of ways to integrate email marketing with other efforts, particularly paid social media. There are many ways to marry the two; so, now it’s time to get creative and get to work.


Take your digital marketing to the next level. Access our August White Paper, Buying Friends and Influencing People: A Beginner’s Guide to Social Media Advertising.

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