Smartphones are everywhere! And with smartphones and other mobile devices comes the emergence of mobile marketing, especially in e-commerce (sometimes referred to as mobile e-commerce, or m-commerce). In 2015, mobile e-commerce sales nearly doubled the sales generated by mobile devices in 2014. Clearly, marketing on mobile isn’t going away, which means it should be part of your marketing mix.
While there are a number of positive outcomes from marketing on mobile, such as greater exposure and going viral, there are also a number of downsides. For instance, variances in screen sizes can make it difficult to create a uniform message across all mobile devices.
In this white paper, we’ll outline the pros and cons of marketing on mobile and offer solutions to help you seamlessly include this strategy into your marketing mix.