It’s my belief that being overly comfortable in any field can lead to missed opportunities and careless mistakes, and email marketing is no different. Whether reporting message performance is being overlooked, A/B testing is being neglected, or you’re not staying current with changes in the industry, comfort itself can be the core issue to some of your problems.
So here is a friendly wake up call to say you should never get too comfortable. You should spend extra time not only reporting metrics but also analyzing them. Perhaps you can try an A/B test that hasn’t been visited in a while like testing a new color theme for your templates. Additionally, try finding some extra time in the week to browse the web for the latest news in your field. This can spark a new idea that just might change everything.
There is nothing wrong with being comfortable, but it’s hard to be on your toes when you’re so comfortable with your daily work-life.