The phrase “product/market fit” was coined by Marc Andreessen in his post “The Only Thing That Matters.” In short, product/market fit means being in a good market with a product that can satisfy that market.
Many companies create an MVP and simply hope their product takes off. You can have a huge market, but if you don’t have a product that fulfills the needs of that market, you’re going to be missing out. So product/market fit is all about finding cohesion between having a good product and a large market.
In this episode Joana Kogan, Product Manager at Gooten, explains how to line up your product with your market.