How Finding the Correct Product/Market Fit Drives Better Product Decisions

By February 14, 2017E-Commerce Marketing, Strategy

The phrase “product/market fit” was coined by Marc Andreessen in his post “The Only Thing That Matters.” In short, product/market fit means being in a good market with a product that can satisfy that market.

Many companies create an MVP and simply hope their product takes off. You can have a huge market, but if you don’t have a product that fulfills the needs of that market, you’re going to be missing out. So product/market fit is all about finding cohesion between having a good product and a large market.

In this episode Joana Kogan, Product Manager at Gooten, explains how to line up your product with your market.

You can find this interview, and many more, by subscribing to the Hawke Media Podcast on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.

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