The Ecommerce ROI Playbook

Maximize Your Marketing Efficiency

Successful marketing is all about efficiency - stretching your dollars, getting the most bang for your buck. In other words, maximizing your return on investment (ROI).

This comprehensive playbook covers over two dozen tips, tricks and strategies for improving the four key metrics that make up your marketing ROI: ecommerce conversion rate (ECR), customer acquisition cost (CAC), average order value (AOV) and customer lifetime value (LTV).

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