Today, Google is known as the behemoth of the internet. It has dramatically altered the landscape of search engine marketing and cemented itself as a critical aspect of every marketing mix. But before it was a verb, Google was competing with other search engines like Overture and Ask Jeeves. And since then, it’s changed consumer behavior for the discovery of new and existing services and products.

This newest white paper covers the past, present and future of search engine marketing, so whether you’re a seasoned marketer or still searching for answers, this guide is for you.

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THE FUTURE OF SEM

How Siri and Alexa are changing the way we type (or speak) for search results.

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ADVANTAGES OF PAID SEARCH

Why you can’t rely solely on search engine optimization with blogs and site pages.

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PITFALLS OF PAID SEARCH

What you need to look out for when it comes to keywords, copy and timing.

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Google served more than 2 trillion searches in 2016, and that number will continue to grow in the coming years with further developments to voice-recognition technologies. Will your business be listed? Or just your competitors?

Learn how to implement your own search engine marketing campaign with this whitepaper below:

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