Kickoff

Our logo design process consists of starting with paper. We always like to get as many ideas as quickly as possible in the beginning.

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First Round

Then we go into Illustrator where we clean up ideas but still staying open to different options.

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Selections

After a final design is chosen from numerous variations, we begin to experiment with color, ultimately deciding between two to three options.

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Final Design

With color and form set, the final logo is completed. We build a complete brand style guide out of this with rules of use and misuse that clients can use for further creative projects.

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