Our logo design process consists of starting with paper. We always like to get as many ideas as quickly as possible in the beginning.
Then we go into Illustrator where we clean up ideas but still staying open to different options.
After a final design is chosen from numerous variations, we begin to experiment with color, ultimately deciding between two to three options.
With color and form set, the final logo is completed. We build a complete brand style guide out of this with rules of use and misuse that clients can use for further creative projects.