Performance Branding combines the marketing prowess of Hawke Media’s Strategy experts with the aesthetic excellence of our Creative designers to turn ideas into brands.
- We conduct market research to identify target audience, key competitors, and marketplace opportunities.
- We craft a brand story, establish a visual identity, and determine tone and messaging guidelines.
- We deliver a comprehensive book that serves as the DNA for all forms of brand and business growth.
- We take collaboration very seriously and welcome client input throughout the creative process.
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1. Brand Audit & Research
We begin with a deep dive into your existing brand elements, products/services, and strategies, as well as competitors in the space to identify key market opportunities, define target personas, and determine potential creative direction.
2. Survey & Reporting
We perform market research to gather consumer information for your specific industry and target audience, including behavioral, demographic, and psychographic data.
3. Brand Book Delivery
The brand book is delivered in a comprehensive physical book format, outlining target audiences and demographics, visual representations, messaging guidelines across all consumer-facing channels, and campaign brainstorm results.