Our Approach

Interest in influencer marketing has grown exponentially over the past few years. In 2013, Google’s Keyword Tool measured monthly searches for “influencer marketing” at around 50 per month. Fast forward to 2016, and those searches are up to 4,000+ per month—that’s 90x growth! More and more brands realize the importance of partnering with social media influencers to advocate their products or services.

Influencer marketing involves using key individuals to share your brand’s messaging instead of targeting an entire market. The process involves working with social media influencers who have a large and engaged following and leveraging their reach to benefit your brand. Brands that aren’t familiar with influencer marketing may be skeptical about allocating budget to this “unchartered” territory, and influencer marketing may seem like a nebulous channel to add to your business strategy at first glance. However, the social validation that your brand will receive is crucial to growing your business and maintaining current customers.

Our Approach

Interest in influencer marketing has grown exponentially over the past few years. In 2013, Google’s Keyword Tool measured monthly searches for “influencer marketing” at around 50 per month. Fast forward to 2016, and those searches are up to 4,000+ per month—that’s 90x growth! More and more brands realize the importance of partnering with social media influencers to advocate their products or services.

Influencer marketing involves using key individuals to share your brand’s messaging instead of targeting an entire market. The process involves working with social media influencers who have a large and engaged following and leveraging their reach to benefit your brand. Brands that aren’t familiar with influencer marketing may be skeptical about allocating budget to this “unchartered” territory, and influencer marketing may seem like a nebulous channel to add to your business strategy at first glance. However, the social validation that your brand will receive is crucial to growing your business and maintaining current customers.

Influencer Marketing Offered:
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INFLUENCER OUTREACH

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TARGETED PERSONA RESEARCH

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IDENTIFICATION & RECRUITMENT

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WEEKLY & MONTHLY REPORTING

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COMPENSATION NEGOTIATIONS

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INTEGRATED INFLUENCER STRATEGY

Influencer Marketing Case-studies

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Influencer
Marketing
Case-studies

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Hire Us

Don’t overlook influencer marketing because you think it’s not as specific or targeted as other channels. At Hawke Media, we use a variety of tools, resources, and data to target influencers—and in effect, their audience— with the best chance of converting sales from an audience you didn’t expect. We can target influencers based on keywords and topics, gender, location, total reach, previous collaborations, and more to ensure that they’re providing the best value for your brand. Influencer marketing isn’t just shooting darts in the dark; it’s highly targeted. Once we activate an influencer, we’ll continue to monitor their audience’s engagement with the post to determine which influencers to activate for a second collaboration.