Fraiser Sterling

Type: On-trend jewelry 

Brand Identity/tone: Edgy, youthful, rebellious, occasionally moody

Instagram Newsfeed Placement

Ad featured in user acquisition campaign users with an interest in music festivals ahead of Coachella Valley Music Festival. The ad drove 211 sales.

Facebook Rotator Ad

Ad featured in 31-60 day site visitor retargeting audience to re-engage drifting segments and promote launch of new collection

Instagram Mobile Story

Ad was featured in a new user acquisition campaign targeting women’s fashion and apparel buyers who also expressed in an interest in a variety of contemporary music festivals (ACL, Coachella, Bonnaroo, FYF, Lollapalooza, etc.)

La Ligne

Type: Direct-to-consumer luxury apparel

Brand Identity/tone: refined but fun, pro-female

Facebook Rotator Ad

Placed on desktop newsfeed- Audience targeting: 1% lookalike audience (lifetime customer list) including those who have affinity for luxury brand apparel, high end department store cards, and fashionistas

Desktop Newsfeed Placement

Audience targeting: 1% lookalike audience (lifetime customer list) including those who have affinity for luxury brand apparel, high end department store cards, and fashionistas

Facebook Rotator Ad

Placed on desktop newsfeed-  Audience targeting: Facebook users with an interest in competitor brands

Paige Hathaway

Type: Fitness / Health & Wellness

Brand Identity/tone:  Inspirational + Fitness Motivational

Facebook Newsfeed Placement

Ad used to Target a Lookalike Audience built from Paige Hathaway’s Previous Fit-in-5 Challenge Participants & an Interest Based Behavioral Audience featuring a medley of fitness, health&welness interests and behavioral combination around life events, relationship status, and education level.

Instant Articles Placement

Ad used to Target a Lookalike Audience built from Paige Hathaway’s Previous Fit-in-5 Challenge Participants & an Interest Based Behavioral Audience featuring a medley of fitness, health&welness interests and behavioral combination around life events, relationship status, and education level.

Inboard Technology

Type: Skateboarding / Technology

Brand Identity/tone:  Fun & Recreation / Life Hacker

Facebook Desktop Newsfeed

Ads used to Target a Lookalike Audience built from 120-Day Purchases & An 18-24 Year Old Interest based Behavior Audience featuring competitor brands, action sports affinity sports and skateboarding with a Behavioral Targeting around Collegiate Market

Audience Desktop Native

Product hero static ad units were built using a lookalike audit with a 120-day purchase window targeting 12-24-year-olds with different behavior audiences.

Facebook Rotator Ad

Results within all ads account wide: 33 Purchases (30K Revenue) over 60 Days and a ROAS 393%

Alpine Labs

Type: DSLR Camera Accessory

Brand Identity/tone: direct, transparent, no frills

Desktop Newsfeed Placement

Audience targeting: 1% Lookalike based on current customers, including users who are photographers or have an interest in photography

Crateful

Type:Prepped Meal Delivery Service

Brand Identity/tone:light, educational, helpful

Instagram Newsfeed Ad

Audience targeting: local (LA users) who are pescetarians

Facebook Desktop Newsfeed

This ad was used for a 15 day site visitor retargeting audience

Facebook Desktop Ad

Targeting women with an interest in Michelin star restaurants