Conversion Optimization Audit

Your seamless customer conversion pathway

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The Lowdown

The conversion optimization audit package assesses the convertibility of both web and mobile assets, key customer conversion pathways based on top traffic sources. First, a Hotjar script is placed on the site to start to collecting user experience data on key landing pages. Meanwhile, a full funnel audit is performed based on Google Analytics (GA) data to better understand both top and under performing traffic sources. Once Hotjar data collection is complete, a comprehensive web/mobile audit is performed based on qualitative (Hotjar and GA) and quantitative (UX/UI best practices) inputs. Key funnel analysis takeaways and site (web/mobile) recommendations are delivered in order of prioritization.

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Our Process

Phase 1: Data collection & Funnel Analysis

Phase 2: Mobile & website Audit

Phase 3: Analysis takeaways + recommendations

HAPPY Strategy CLIENTS

Return on ad spend: 486%
Non branded campaigns: 2x return
Increased total revenue: 1,259%
Increased total placed order: 983%
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Freedom Rave Wear

EXCEEDED SALES GOALS: 50%
FACEBOOK ROI: 816%
INCREASED MONTHLY AFFILIATE REVENUE: 69%
GREW EMAIL REVENUE: 2.5x
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Beach Bunny

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Why Hawke?

Transparency & Collaboration

Top-Tier Talent

Experience Across Industries & Verticals

Design and Data focused

1:1 Personalization

One stop shop: strategy, design, and implementation

Advanced Segmentation

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