To say that social media is a global phenomenon is almost an understatement. It’s expected that the number of worldwide social network users will grow from 0.97 billion in 2010 to a staggering 2.5 billion by 2018. One major reason why there has been such a tremendous increase of social media usage is due to the popularization of mobile devices.
Just in the past decade, mobile devices have seen major innovations in new technologies and an increase in both availability and affordability. Not only is it the norm now, but it’s expected to own a mobile device capable of the accessibility and the usage once exclusively known to a desktop. Networks such as Facebook that started out as a web-based platform now extends towards access through mobile browsers and apps, while other platforms such as Instagram started out in mobile now extends to a web-based interface.
In a recent study published by Marketing Land, researchers found that nearly 80 percent of the time spent on social media is through a mobile device. Facebook dominates the social media usage on mobile while other platforms such as Snapchat and Instagram draw a much younger audience.
The article goes on to state that nearly 19 percent of time spent on digital media is spent on social sites or social media apps across the desktop and PC. The study dives even further into the demographics behind it to illustrate that apart from Instagram, Tumblr and the now defunct Vine, Snapchat skews a much younger audience. It’s a unique selling proposition to brands that want to target a younger demographic.
With all that said, marketers and business owners alike are tapping into social media to brand their products and services. The mobile device has essentially created an entirely new segment in the marketing world. A way to directly target and show what you want people to see in a personal and efficient manner.
Mobile usage will only continue to grow as new innovations are introduced what seemingly looks like a daily basis. It will be interesting to note how much of an impact mobile will have on e-commerce moving forward.