The Offline and Online Retail Experiences are Merging Quickly

According to a November 2013 survey of U.S. digital shoppers by consulting firm Accenture, 78 percent of respondents reported “webrooming,” or researching online before heading to a store to make a purchase.

The same Accenture study found that 72 percent of respondents “showroomed,” or bought digitally after seeing a product in a store. Consumers, then, have merged offline and online retail into a single shopping experience.

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