Knowing the plethora of platforms, endless acronyms, and ins-and-outs of a client are all integral to your success as an email marketer, but the skills you learn on the street (jk but not really) are just as important to your success. Here are a few things to remember when you get to the office:
Perfect the Art of Keeping Your Cool – Working in an agency can get a little crazy. You deal with a lot of different personalities, constant interruptions, and a bunch of moving parts all at one time. Learning to prioritize tasks, manage your time, and adapt to people is going to save you from a lot of hair pulling. Things around you may never slow down, but how you adjust to make them work will determine how successful you become.
Follow Your Gut – You learn a lot about what to do and what not to do through reporting, historical analysis, and research, but the things you can’t see on paper are an essential part of pulling a campaign together as well. Opinions aren’t often welcomed in the marketing world, but it takes a certain level of intuition to launch a successful campaign. Creativity, messaging, and segmenting are all born through testing – and what do we test? Ideas. So follow your gut, be experimental, and don’t always get stuck in “what works.” Some of the most lucrative ideas are born through unconventional ways.
Fake It ‘Til You Make It – Well don’t actually fake it, but have that level of confidence. Presenting your ideas with a sense of certainty is half the battle. You don’t have to be right all of the time, but if you are presenting an idea and you know your sh*t, act like it. Knowledge is #1, but you can know what you’re talking about and sound like a total amateur if you don’t know how to present yourself and your ideas. Make sure that you believe what you’re saying or no one else will.
Steal Like an Artist – When you find yourself getting a mental block in anything you do, remember that it’s 2015 and there is inspiration literally all around you. Grab some inspiration from your coworker, the neighborhood you work in, or the infinite resources the Internet provides you. There are rarely new ideas; rather, ideas built upon existing ones. You don’t need to reinvent the wheel – scour the Internet for ideas along of the lines of your own and rework elements from a number of places. Here’s a fun fact – Pinterest actually has a lot of great creative ideas disguised as social media fodder!