We talked about the difference between Snapchat and Instagram Stories when Instagram rolled out its competing feature, Stories, in August. Aside from whether or not you prefer to post your selfies on Snapchat or Instagram, for businesses, Stories can be leveraged as an integral tool, especially for e-commerce brands that speak to millennials.
According to a Pew Research Study, in the U.S. alone, 55% of 18-29 year olds are on Instagram. It’s the go-to platform for visual storytellers. Brands are growing and thriving on Instagram alone, and you should be one of them. If you’ve already cultivated a loyal following on Instagram and have a strong presence, you might be asking yourself if you should be incorporating Stories into your social media strategy. The answer is yes, and here’s why: What is unique about Instagram now is that because Instagram doesn’t save the content you populate on your Story onto your feed, you essentially have two separate channels coexisting within the same medium. With an established following already in place, you have the chance to give your followers real-time, in-the-moment information about your product or service.
It’s important to build relationships with your potential and current customers, and one-on-one engagement is among one of the best ways to grow those connections. The directness of one-on-one conversation has been much of what made Snapchat such a success amongst the saturated social media-sphere, Instagram Stories offers yet another avenue to increase dialogue between you and your audience – and you if you’re not yet capitalizing on this new dialogue stream, you’ll be missing a large segment of your consumer base. What tips do you need to get started?
Share authentic, behind-the-scenes information
Similar to Snapchat, Instagram Stories allows you the opportunity to show your followers a peek into the life of your company and your brand, further allowing you to build and nurture your relationships with your followers. Your story is the place to have fun and be authentic with your followers.
Upload high-quality content
You story will live for 24-hours, so you don’t have the pressure of creating a perfect Instagram image, but you still want to showcase high-quality, meaningful content. Stories is yet another touchpoint for the consumer to become acquainted with your product or service, and you want to make a lasting impression.
Engage your followers daily
Incorporate your Stories’ content into your editorial calendar just like you would with every other social channel and publish on-brand, informative content every day. Publish an equal ratio of lifestyle and promotional content, so that the promotional content appears natively in between your coffee-run and office selfie (#ootd).
So, will you be using Instagram Stories to showcase your brand?