Getting too many emojis from Nana? They aren’t gonna stop anytime soon—and I love it. Grandparents of this day and age have become increasingly tech savvy and are beginning to explore all the wonders of the iPhone world. Many send emojis, stay up late on Candy Crush, virtually coupon clip in their mobile inbox, and some even try their hand on Tinder… yikes. If they’re trying so hard to keep up with the Joneses, we should too. It’s time to reimagine your mobile email marketing designs and make sure they are legible on a mobile device for Grandma’s viewing pleasure. A lot of people refer to mobile email design as mobile friendly, mobile responsive, responsive design, etc., but for the most part, it just means emails that are easy to comprehend on a mobile device. There are actually a few categorizations of mobile email design:
If you don’t have the resources or budget available to have your designs coded in a responsive design or responsive aware design template, there is always to option to do a mobile-aware design the first time around! Remember, Grandma’s love to spoil their loved ones, but they won’t buy your product if they can’t read your emails!
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