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Metrics That Matter for Lifecycle Email Marketing

Metrics That Matter for Lifecycle Email Marketing

Lifecycle email campaigns are a fantastic way to get the right emails, to your targeted customers, at the right time. To know what is effective in your email campaigns and what isn't, it's crucial to know the when, who, and what are driving your results. Email...

How to Grow Your SMS List with the Right People

How to Grow Your SMS List with the Right People

Nothing gets a person's attention quite like a text notification. Upward of 95% of text messages are opened and read within 120 seconds of receiving the message, making it a superior way to get your point across. Stats like this one will motivate any company to grow...

SEO Trends to Know in 2022, According to Hawke Experts

SEO Trends to Know in 2022, According to Hawke Experts

Search engine optimization is always a bit of an enigma. By design, major search engines don’t reveal details of the algorithm that results in our search results. Furthermore, the details of SEO trends are always evolving —sometimes with a major update announcement...

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