Reducing customer churn is like tending to a garden. It’s not enough to simply plant the seeds and hope they grow; you must continually nurture your garden, ensuring that each plant thrives and contributes to the ecosystem. In the world of marketing, customers are the seeds, and post-purchase nurturing campaigns are the water, sunlight, and […]

Company emails are drive over 27% of sales Black Friday thru Cyber Monday. Make your BFCM email marketing campaign a success with these tips.

The specialized marketing firm brings dealer network expertise to enhance Hawke’s heavy equipment marketing capabilities Los Angeles, CA – September 9, 2024 – Hawke Media the top performance marketing agency in the U.S. announced today the acquisition of  Mcomm Group, a leading business-to-business (B2B)  channel marketing firm. This acquisition enhances both companies’ capabilities by combining […]

Understanding the customer’s journey is paramount. But in 2024, this journey is not a straight line; it’s a series of fleeting yet pivotal moments—micro-moments—that dictate the customer’s decisions. These micro-moments are where preferences are formed, loyalties are won, and purchases are made. As advanced marketers, identifying and optimizing these micro-moments can significantly impact your brand’s […]