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A Complete Guide to Pinterest Affiliate Marketing

A Complete Guide to Pinterest Affiliate Marketing

Affiliate marketing is a great way for ecommerce business owners to extend their reach and increase credibility by leveraging the networks of top influencers in your industry. Many brands are familiar with promoting their products using affiliate links on top...

Ad Copy Strategy 101: Boost Your ROI with These Tips

Ad Copy Strategy 101: Boost Your ROI with These Tips

Paid search and social media advertising have taken off in recent years, with 65% of small businesses engaging in PPC (pay-per-click) marketing. The most popular platforms for PPC marketing include Google Ads, Facebook and programmatic display campaigns.  Each channel...

Why Tracking Micro Conversions Is Key for Scalable Success

Why Tracking Micro Conversions Is Key for Scalable Success

Conversions are the lifeblood of marketing. Primary conversions, which are often called macro conversions in the industry, are some of the most important key performance indicators (KPIs) of any marketing campaign. When a prospect does what a marketing campaign was...

Is it Possible to Measure Brand Awareness?

Is it Possible to Measure Brand Awareness?

Every company knows how their sales are going, and most marketers can tell you how their ad campaigns are performing, right down to the penny in cost-per-clicks (CPCs) and return on investment (ROI). But when it comes to specifics on brand awareness, the details often...

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