Now is the perfect time to start an ecommerce business. Explore how low start-up costs, AI assistance, government support, and more will ensure your success.

Explore the benefits and methods of Whatsapp marketing, and how it will help optimize your existing marketing channels.

Most brand emails are bland and lack visual appeal. Nothing says skip reading this email rather than a massive block of text. So, how do you make a captivating email other than well-written content? Try adding animation.  The great thing about adding animation to your email is that it doesn’t cost anything, and it can […]

LinkedIn Collaborative Articles are changing the content marketing game. Learn how AI-written articles fit the Google Helpful Content Update (or not).

It’s more important than ever that companies of all sizes make environmental impact a priority. 55% of American consumers are willing to spend more on eco-friendly products, and 40% go as far to say they’re willing to boycott companies that don’t make efforts to be more environmentally friendly. How do you make sure your brand […]

The most effective brand websites utilize a dynamic blend of text copy, graphic images, and videos. All three of these webpage layout elements offer discoverability, UX, and virality advantages for your SEO. Each also has drawbacks that businesses should consider.  When to Use Copy Is an image really worth a thousand words? Sometimes! But if […]

All too often, the focus when building a marketing strategy lies in acquiring new customers—when, in reality, customer retention is just as important. Not only is it more cost-effective to keep an existing customer than it is to acquire a new one, but research has shown that a 5% increase in retention can boost a […]

Explore the importance of tracking customer retention metrics, as well as some of the most important retention metrics and formulas for accurate tracking.

Hiring a marketing agency can be intimidating. Learn what to expect when you outsource your paid media from this Q&A.

A marketing services audit is a third-party, data-driven assessment and review of your branding, messaging and marketing strategy's effectiveness.

Here is a checklist to guide you when a paid media campaign just isn't working, so you can decide when to optimize and when to kill a campaign.

From lower bounce rates to higher spend, here are the seven affiliate marketing trends we at Hawke Media are expecting in 2023.

The Hawke Media Benchmarking Report, Powered by HawkeAI, gives you a sense of what is working and what’s not for various industries.

Learn when and why Google Chrome third-party cookies are being removed and what alternatives marketers can use to replace them.

Pinterest paid social ads help you save money and get more conversions. Here are 10 reasons why marketers should check out Pinterest.

Some of the very best promotional campaigns were designed and launched free of charge. Pro bono marketing can do wonders for marketers and clients alike.

The Hawke Media Benchmarking Report, Powered by HawkeAI, gives you a sense of what is working and what’s not for various industries.

The holiday season tends to come with a lot of gatherings, parties, and other events that make for excellent networking opportunities. With the holidays right around the corner, now is a good time to brush up on your networking skills.  To help you out, let’s take a look at 10 proven holiday networking tips and […]

Using exclusive data from Meta and our own HawkeAI insights, we’ve compiled these money-saving hacks to help keep costs down and revenue up. 

Check out our interview with Hawke Media's own community manager to see what she does, how much the role should pay, and more.