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Mastering Paid Social Media Advertising in 2023
Barron RosboroughNovember 30, 2023Read MoreIntroduction to Paid Social Media Advertising Welcome to the refreshingly dynamic world of Paid Social Media Advertising! As amarketer, you’re already aware that this is a bustling marketplace, where creativity, strategy, and data dance together. Definition and Importance in Modern Marketing Definition: Paid Social Media Advertising is the art and science of placing targeted advertisements […]
Hawke AI Report: A Shifting BFCM Paradigm
Barron RosboroughNovember 30, 2023Read MoreSpreading Sales Across November The Black Friday and Cyber Monday season is stretching beyond its traditional boundaries, turning into a month-long event. This year, sales were more evenly distributed throughout November. The first week of November alone showcased a significant jump in sales compared to last year, marking a departure from the concentrated sales period […]
What’s Next in AR/VR for Marketing?
Barron RosboroughNovember 22, 2023Read MoreThe integration of Augmented Reality (AR) and Virtual Reality (VR) in marketing has been transformative, signaling a new era in how businesses interact with consumers. AR and VR are not just futuristic concepts but are actively shaping the present and future of marketing. Their ability to create unique, immersive, and personalized customer experiences positions them […]
A Pre-Black Friday Hawke AI Snapshot: Web Traffic Surge & Engagement Puzzles
Barron RosboroughNovember 17, 2023Read MoreUnderstanding Site Dynamics: A Shift in Consumer Behavior As we approach the bustling period of Black Friday and Cyber Monday, there’s a distinct shift in how consumers are interacting with brand websites. Data from this November reveals a noteworthy trend: site sessions have increased significantly compared to October, outpacing traditional seasonal patterns. This surge suggests […]
HAWKE MEDIA ACQUIRES NOTED AGENCY LONE FIR CREATIVE BECOMING CRM JUGGERNAUT
Barron RosboroughNovember 13, 2023Read MoreUS based firm to bolster its ever-growing portfolio through StoryBrand approach Santa Monica, CA– November 6, 2023 – Leading U.S.–headquartered marketing agency Hawke Media has announced the acquisition of Northwest digital marketing firm Lone Fir Creative for an undisclosed purchase. The deal, which is expected to strengthen both parties’ Diamond HubSpot Partnerships, promises to establish […]