Explore the importance of tracking customer retention metrics, as well as some of the most important retention metrics and formulas for accurate tracking.

Hiring a marketing agency can be intimidating. Learn what to expect when you outsource your paid media from this Q&A.

A marketing services audit is a third-party, data-driven assessment and review of your branding, messaging and marketing strategy's effectiveness.

Here is a checklist to guide you when a paid media campaign just isn't working, so you can decide when to optimize and when to kill a campaign.

From lower bounce rates to higher spend, here are the seven affiliate marketing trends we at Hawke Media are expecting in 2023.

The Hawke Media Benchmarking Report, Powered by HawkeAI, gives you a sense of what is working and what’s not for various industries.

Learn when and why Google Chrome third-party cookies are being removed and what alternatives marketers can use to replace them.

Pinterest paid social ads help you save money and get more conversions. Here are 10 reasons why marketers should check out Pinterest.

Some of the very best promotional campaigns were designed and launched free of charge. Pro bono marketing can do wonders for marketers and clients alike.

The Hawke Media Benchmarking Report, Powered by HawkeAI, gives you a sense of what is working and what’s not for various industries.

The holiday season tends to come with a lot of gatherings, parties, and other events that make for excellent networking opportunities. With the holidays right around the corner, now is a good time to brush up on your networking skills.  To help you out, let’s take a look at 10 proven holiday networking tips and […]

Using exclusive data from Meta and our own HawkeAI insights, we’ve compiled these money-saving hacks to help keep costs down and revenue up. 

Check out our interview with Hawke Media's own community manager to see what she does, how much the role should pay, and more.

Giving back to the community is something that can offer businesses a lot of benefits. Check out our latest blog post to learn more!

These are the 10 ways TikTok is winning in the paid social media. See why you need to get in the game and how to start the right way.

It’s time to recession-proof your marketing efforts! Ready to get started? Here’s how to approach marketing in a recession.

Companies face tough choices in a recession. Discover why marketing in a recession is critical for ongoing success and growth.

Data visualization is key when it comes to turning raw data into actionable insights. Read on to see the top data visualization tools available today.

Planning your SMS marketing messages for Black Friday and Cyber Monday sales will increase interest from your customers.

Company emails are drive over 27% of sales Black Friday thru Cyber Monday. Make your BFCM email marketing campaign a success with these tips.