Connecting with your audience on social media has never been more important. In the past 10 years, it is estimated that more than, or equal to 45% of the world’s population actively uses social media (InfluencerMarketingHub, 2021). This influx of web users has generated new forms of marketing for brands. This includes, though not limited […]

On the surface, brand awareness is a simple concept — before customers will buy from you, they need to know you exist and have some idea of what you offer. As awareness evolves into brand recognition, they will begin to distinguish your brand from the competition, to trust what you have to offer, and to […]

For the past few months, there has been a lot of buzz in the online business community around Apple’s iOS 14 update. Many advertisers speculate that the privacy update could pose an existential threat to how brands and small businesses promote their products online.  On April 26, Apple finally rolled out the privacy update in […]

Welcome to the first of Hawke Media’s monthly Special Report.  What You Can Expect The new format will be an aggregate of research culled from the current month-long period, including trends, data, visualizations, and insights from news organizations, partners, and other reputable sources. Our goal is to bring together the most relevant information for you […]

As your eCommerce business grows, so will your need for reliable working capital. That way, you can invest in opportunities to keep sales momentum going and maximize profits.  So how can you get the capital you need to fund growth?  In this post, we break it all down, with information on common eCommerce cash flow […]

Give-back campaigns are on the rise again, but in 2021, shoppers’ expectations around these efforts have changed.  Modern consumers now want brands to create real, meaningful social impact and can easily see through mere publicity stunts and marketing campaigns disguised as philanthropy.  As a result, this means that in order for brands to build authentic […]

Hawke Media recognizes and awards employees that embody our culture, values, and mission at their core.  Today we’re excited to sit down with our Digital Strategist and rockstar of a marketer, Sarah Ratliff after her May 2021 HawkeStar victory. Q: Congrats on your victory! Tell all your fans out there, what being named Hawke Star […]

Hawke Media recognizes and awards employees that embody our culture, values, and mission at their core.  Today we’re excited to sit down with Search Engine Optimization Specialist and overall wonderful guy, Nate Somsen after his April 2021 HawkeStar victory. Q: Nate you are Great! Congrats on your victory. Tell all your fans out there, what […]

Shopping cart abandonment is like napalm to every merchant’s revenue and a huge hurdle to scale for marketing ROI.  With customer acquisition costs skyrocketing this 2021, you’re probably reeling from the amount of revenue that went unrecovered in the past 30 days. So why don’t you flip the script? The biggest mistake brands and marketers […]

Getting traffic to your Amazon listings is essential for increasing sales and continuing to grow your eCommerce presence. It’s not an easy task as competition on Amazon continues to heat up, but fortunately, you already have something in your back pocket that plays a big role in refining your Amazon sales strategy. Your Amazon reviews […]

Hawke Media recognizes and awards employees that embody our culture, values, and mission at their core.  Today we feature Partnerships Manager and in-house superwoman, Riya Jindal, for her March 2021 HawkeStar victory. Q: Riya you are obviously fabulous. Congrats on your nomination. What does being a Hawke Star mean to you? A: Wow, thank you! […]

Hawke Media is thrilled to announce that we have received Yotpo’s Best Digital Marketing Agency Award for our work with Alkaline Herb Shop this year!  Alkaline Herb Shop is an organic blend store whose herbal blends are made from wildcrafted and organic herbs.  “Wildcrafted herbs grow without human intervention, which means they are hardy, potent, […]

The US has reached a positive milestone that brightens the outlook for the country’s post-COVID future. Within President Biden’s first 100 days (92 days to be exact) in office, the US has administered 200 million vaccines to Americans who want to put the pandemic behind them. To put that number into perspective, nearly half of […]

In celebration of Earth Month and inspired by the work our partners at EcoCart are doing to establish a green eCommerce ecosystem, Hawke Media reached out to Dane Baker, Founder & CEO of EcoCart to get his perspective on some of our most pressing questions when it comes to going green and staying profitable. You […]

On Saturday, April 10th, Downtown Los Angeles became an enchanting mirage of colors and shapes that transported passersby to new worlds. From 7:30 PM-10:30 PM, 7 different exhibitions combining real-world installations with projections onto 200 ft. screens, presented to more than 15,000 socially distanced spectators. The evening was hosted by Luminex, curated by NOW Art […]

It gets increasingly more difficult to hear and report on stories of violence against BIPOC people and communities. However, silence won’t bring justice. This week the news cycle has been dominated by stories of unarmed black men who have been brutalized at the hands of law enforcement. Their names are US Army 2nd Lt. Caron […]

On Wednesday, President Joe Biden released his administration’s proposal for a $2.25 trillion infrastructure package that is poised to be one of the largest investments in American infrastructure in decades, essentially reshaping the US economy. The “American Jobs Plan” aims to address the following: $621 billion to rebuild roads, bridges, and rail systems $300 billion […]

With messaging apps on the rise and the demand for conversational marketing increasing, 2021’s outlook for chatbot marketing continues to rise towards what Insider Intelligence predicts will become a *$142 billion industry by 2024 – up 4,971% from 2019 (from $2.8 billion). For this week’s deep dive, we’ll take a look at the growing chatbot […]

Thoughts and prayers aren’t enough. Time and time again, the US has been racked by gun violence and there has been no major policy action to enact laws that could curtail this gruesome trend. “In the last five years, there have been at least 29 shootings with four or more fatalities, according to a database […]

#STOPASIANHATE The events of Tuesday, March 16 presented a shocking development in a period marked by a significant rise in anti-Asian hate incidents.  The pandemic brought more than a virus to our states, cities, and homes; it brought a wave of anti-Asian sentiment fueled by the perception that China is responsible for COVID-19. This has […]