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How to Calculate ROAS Benchmarks that Truly Matter to Your Business

David Weedmark
August 4, 2021

ROAS stands for “return on ad spend,” which is the amount of revenue generated from each dollar spent on an advertising or marketing campaign. While return on investment (ROI) can be applied to an entire marketing strategy, ROAS focuses on one specific campaign at a time. How to Calculate ROAS Some advertising channels, like Facebook, […]

A Complete Guide to Pinterest Affiliate Marketing

Dawn Allcot
August 3, 2021

Pinterest affiliate marketing can help you drive traffic to your website and increase sales. Follow these tips to get started.

Ad Copy Strategy 101: Boost Your ROI with These Tips

Dawn Allcot
August 2, 2021

Paid search and social media advertising have taken off in recent years, with 65% of small businesses engaging in PPC (pay-per-click) marketing. The most popular platforms for PPC marketing include Google Ads, Facebook and programmatic display campaigns. Each channel has its own set of ad copy considerations, and the most successful brands are the ones […]

Why Tracking Micro Conversions Is Key for Scalable Success

David Weedmark
July 30, 2021

With the growing plethora of web-based tools for marketing, tracking micro conversions is easier and more pinpointed than ever before. Read on to learn strategies to track your online sales efforts.

Is it Possible to Measure Brand Awareness?

David Weedmark
July 28, 2021

Every company knows how their sales are going, and most marketers can tell you how their ad campaigns are performing, right down to the penny in cost-per-clicks (CPCs) and return on investment (ROI). But when it comes to specifics on brand awareness, the details often become blurry and the conversations start to become rather vague. […]

Why You Need a Customer Win-back Strategy (and How to Build an Effective One)

Dawn Allcot
July 21, 2021

Customer win-back should be an important part of your lifecycle marketing strategy. Here are tips to reach past customers effectively.

What Every Brand Should Know About Lifecycle Marketing

David Weedmark
July 19, 2021

With advertising costs continuing to escalate and customers being offered more choices, there is a greater need than ever before to examine how lifecycle marketing could benefit your company’s bottom line.

HawkeStar Spotlight July: Giancarlo Giron, Executive Assistant

Steven Blutstein
July 16, 2021

Hawke Media celebrates employees that represent our culture, values, and mission to their core. Today we recognize executive assistant Giancarlo Giron for his notable HawkeStar July 2021 achievement award. Steven: Congratulations on being named HawkeStar! You are a multi-talented assistant/strategist/people manager and overall stand out at Hawke Media. How do you handle operating in so […]

how to build effective creative strategies

5 Crucial Steps for Building Effective Creative Strategies

Dawn Allcot
July 14, 2021

Every creative strategy should begin with an exploration of your goals and key objectives. Follow these steps to devise a more effective creative strategy for inbound marketing.

Klaviyo vs. Mailchimp: How to Pick the Right ESP for Your Brand

David Weedmark
July 12, 2021

For marketers, your choice of email service provider comes down to which offers the best tools for your specific needs. Mailchimp and Klaviyo are both extremely well rated by clients, but their clients tend to be quite different in their requirements.

Affiliate vs. Partner Marketing: What’s the Difference?

Dawn Allcot
July 9, 2021

If you’re a brand looking for innovative ways to reach new markets, you may be thinking about affiliate vs. partner marketing. Read about the differences here to choose the best strategy for your brand.

Media Planning 101: From Strategic Goals and Budgets to Ad Content and Placement

David Weedmark
July 8, 2021

Media planning begins with strategic goals and budgets and drills right down to specific ad layouts and timelines, all to ensure that every dollar spent on advertising gets the maximum return on investment.

6 B2B Email Marketing Best Practices All Companies Should Know

David Weedmark
July 7, 2021

With fewer than 1 in 5 marketing emails being opened today, making sure your B2B email marketing campaign is optimized for your target clients is the only way to get your messages read, let alone make them stand out from the competition.

start engine pitch competition with mr. wonderful

Mr. Wonderful Shares the 3 Key Components to Great Startup Pitches with Hawke Media

Erik Huberman
July 6, 2021

In this article, Shark Tank's Kevin O'Leary shares his top tips for startup pitches that will catch the eye of investors.

How to Build a Successful Affiliate Marketing Program on Instagram

Dawn Allcot
July 6, 2021

When it comes to building a successful affiliate marketing strategy, the role of Instagram can’t be ignored. Here is what brand’s should know when it comes to affiliate marketing on the social media platform.

Facebook is Inflating Your Revenue Analytics up to 700%: A New Startup Helps You Find the Truth

Daniel Dietzel
June 25, 2021

Stop me if you’ve heard this before: “Well, we spend a lot of money on Facebook ads, but we’re not 100% sure where it goes or if it works.” A year ago, this was a niche problem for high-performance marketing agencies. For sites like Indiegogo and Kickstarter, eking out even a single-digit percentage of advantage […]

HawkeStar Spotlight June: Max Finke, Sales Manager

Steven Blutstein
June 24, 2021

Hawke Media celebrates employees that embody our culture, values, and mission to their core. Today, we’re excited to interview Max Finke, Sales Manager, in recognition of his June 2021 HawkeStar achievement. Q: Congratulations on being named HawkeStar! You’ve been with the company for a while. What was Hawke like in the beginning? A: When I […]

7 Ways Digital Rewards Can Boost Marketing Campaign Engagement

Kristy Hartman
June 23, 2021

Why Every eCommerce Business Needs A Dedicated Customer Experience Team

Anja Jeftovic
June 18, 2021

If you’re a part of the eCommerce industry, you already know that nowadays, having a killer product isn’t enough to survive—let alone prosper. Of course, the goods you offer have a significant impact on the eventual success of your operation. However, you can’t, and you shouldn’t rely on product quality alone to draw, engage, and […]

6 Tips for Creating A Winning Amazon Prime Day Strategy

Eugene Stark
June 17, 2021

Prime Day 2021 is a massive 2-day eCommerce extravaganza hosted by one of the largest eCommerce retailers in the world. In 2020, the multi-day shopping event generated $10.4 billion over 2 days. Amazon Merchants reportedly receive nearly 35% of product sales on Amazon Prime day, while Amazon products make up the bulk of sales at […]

A Complete Guide to Pinterest Affiliate Marketing

by Dawn Allcot | Aug 3, 2021

Affiliate marketing is a great way for ecommerce business owners to extend their reach and increase credibility by leveraging the networks of top influencers in your industry. Many brands are familiar with promoting their products using affiliate links on top...

Ad Copy Strategy 101: Boost Your ROI with These Tips

by Dawn Allcot | Aug 2, 2021

Why Tracking Micro Conversions Is Key for Scalable Success

by David Weedmark | Jul 30, 2021

Conversions are the lifeblood of marketing. Primary conversions, which are often called macro conversions in the industry, are some of the most important key performance indicators (KPIs) of any marketing campaign. When a prospect does what a marketing campaign was...

Is it Possible to Measure Brand Awareness?

by David Weedmark | Jul 28, 2021

Latest strategies

Facebook is Inflating Your Revenue Analytics up to 700%: A New Startup Helps You Find the Truth

by Daniel Dietzel | Jun 25, 2021

Why Every eCommerce Business Needs A Dedicated Customer Experience Team

by Anja Jeftovic | Jun 18, 2021

How to Build an Effective TikTok Influencer Marketing Strategy

by Barron Rosborough | May 28, 2021

Trying to reach teenagers and young adults? The importance of TikTok can’t be overstated. TikTok should be an essential part of your marketing strategy for any brand targeting a younger demographic — and incorporating influencer marketing into your TikTok efforts will...

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