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What to Expect When You Outsource Your Paid Media
Whether a paid search program is brand new to you or it’s your most cherished revenue stream, it can be intimidating to start working with an outside agency. Before you ever fill out a lead form, it can be helpful to know what to expect when you outsource your paid...

Technical SEO and Content SEO: Examples + What Your Brand Needs to Know
Search engine optimization (SEO) is vitally important for brands that want to reach the right audience online. But implementing and improving SEO can be a frustrating and mysterious process. That’s because SEO isn’t something with a prescribed formula or exact...

15 Reasons You Need a Marketing Strategy Audit
Your digital marketing strategy is working. You’ve increased market share, improved customer retention, created new customers, established your brand, and have a steady stream of new opportunities. However, how do you ensure you keep generating these returns long into...

Your Before-You-Kill-A-Campaign Checklist
You’ve done all your keyword research, kept abreast of emerging trends, and reviewed the analytics prior to launch. You have an established digital footprint and a strong online presence across multiple digital marketing channels. This advertising campaign should be...
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8 Most Important Retention Metrics (and Their Formulas)
Repeat customers are one of the best measures for success with any growing business. After all, if your customers are happy enough with your products and/or service to return time and time again, this is a fair indication that you're doing something right. Plus,...

The Benefits of Pro Bono Marketing and How to Get Started
Even though people generally regard the marketing world as all about dollars and cents, plenty of great promotional campaigns were designed free of charge. Pro bono marketing is easy to get involved with, and offers benefits for the marketer, not just the client...

How to Use QR Codes to Strengthen Your Omnichannel Marketing
This is a guest post contributed by the Editorial Team of Hawke Media Partner Brij. In today’s multi-channel commerce environment, it’s critical for brands to have an omnichannel marketing strategy.    Brands need to continuously innovate their marketing and deliver...
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Recent Articles
8 Most Important Retention Metrics (and Their Formulas)
Explore the importance of tracking customer retention metrics, as well as some of the most important retention metric...
What to Expect When You Outsource Your Paid Media
Hiring a marketing agency can be intimidating. Learn what to expect when you outsource your paid media from this Q...
Technical SEO and Content SEO: Examples + What Your Brand Needs to Know
Technical SEO and content SEO both improve search engine rankings, but in different ways and paces. Learn the differe...
15 Reasons You Need a Marketing Strategy Audit
A marketing services audit is a third-party, data-driven assessment and review of your branding, messaging and market...