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12 Lifecycle Emails Every Marketer Should Be Sending (And Automating)
Metrics That Matter for Lifecycle Email Marketing
How to Grow Your SMS List with the Right People
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Recent Articles
12 Lifecycle Emails Every Marketer Should Be Sending (And Automating)
Lifecycle marketing helps inform and persuade customers through the entire buying journey, or lifecycle. Lifecycle marketing is primarily thought of as email and SMS, but can include any digital messaging that educates customers about products and eventually guides...
Metrics That Matter for Lifecycle Email Marketing
Lifecycle email campaigns are a fantastic way to get the right emails, to your targeted customers, at the right time. To know what is effective in your email campaigns and what isn't, it's crucial to know the when, who, and what are driving your results. Email...
How to Grow Your SMS List with the Right People
Nothing gets a person's attention quite like a text notification. Upward of 95% of text messages are opened and read within 120 seconds of receiving the message, making it a superior way to get your point across. Stats like this one will motivate any company to grow...
SEO Trends to Know in 2022, According to Hawke Experts
Search engine optimization is always a bit of an enigma. By design, major search engines don’t reveal details of the algorithm that results in our search results. Furthermore, the details of SEO trends are always evolving —sometimes with a major update announcement...
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Recent Articles
How To Protect Your Branded Keywords on Google
Are competitors targeting your band’s keywords on Google Ads? Learn what you can do to protect your branded key...
12 Lifecycle Emails Every Marketer Should Be Sending (And Automating)
These are the 12 lifecycle emails every marketer should be sending, plus expert insight on when and how to automate a...
Metrics That Matter for Lifecycle Email Marketing
Email marketing has huge ROI and gets your message out. To measure the success of your lifecycle program, these are t...
How to Grow Your SMS List with the Right People
SMS messaging is a great way to reach customers, but only if they’re engaged. Here’s how to grow your SMS...