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How to Repurpose Content

How to Repurpose Content

While it’s easy to think you’ve covered all your bases on a given subject, the fact is, there are multiple ways to repurpose content. Your content marketing strategy will benefit from this kind of creativity. So, what does it mean to repurpose content? Repurposing...

Content Marketing Metrics That Matter

Content Marketing Metrics That Matter

Having a proactive content marketing strategy is more important than ever these days. In January 2022, Facebook eliminated thousands of targeting options for advertisers, while in February Google announced several privacy-first advertising initiatives. The digital...

How Brands Can Get Started on TikTok Marketing

How Brands Can Get Started on TikTok Marketing

TikTok is the platform to get noticed on today, but in order to get the attention you want, you must understand how it works. You have to be “fun,” your content has to be interesting and you need to reply to comments in order to engage with your followers. TikTok...

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