Using web design KPIs to measure success for UX/UI can be a helpful way to learn about the effectiveness of your app or website.

Planning your SMS marketing messages for Black Friday and Cyber Monday sales will increase interest from your customers.

Company emails are drive over 27% of sales Black Friday thru Cyber Monday. Make your BFCM email marketing campaign a success with these tips.

We break down everything you need to do for for a successful Cyber Week with this paid social media advertising schedule.

Are competitors targeting your band's keywords on Google Ads? Learn what you can do to protect your branded keywords.

Google plans to sundown their expanded text ads, letting advertisers use existing ones after June 30 but only creating new responsive search ads.

The Competition and Transparency in Digital Advertising Bill has been introduced and may be passed. Find out how this bill would change digital advertising.

Paid search advertising continues to grow more influential in 2022. Pay-per-click, or PPC ads, have a 200% ROI. Although results are seen on the same screen as organic search results, paid search generates twice the number of visitors as organic SEO. Hawke Media’s team of experts has some paid search best practices to boost your […]

70% of carts are abandoned in the ecommerce checkout process. Hawke experts offer these tips to ensure a smooth checkout and convert more customers.

Amazon Sponsored Products can put your listings in the best Amazon search locations. Learn how to set up a campaign.

Advanced methods can improve an Amazon store’s ranking and visibility in searches. Learn how to use these advanced tactics.

These are the 12 lifecycle emails every marketer should be sending, plus expert insight on when and how to automate and segment each.

Email marketing has huge ROI and gets your message out. To measure the success of your lifecycle program, these are the metrics to use.

SMS messaging is a great way to reach customers, but only if they're engaged. Here's how to grow your SMS list with the right people.

Search engines are an enigma, but experts in the field can keep you up to speed on the SEO trends you need to know.

Text marketing is the newest essential in your marketing tech stack. Here are some SMS statistics that will inspire you to get started.

How long does it take for SEO to work? We tell you which SEO tasks give you immediate results, and which take up to a year to bear fruit.

Improve your local SEO and get more customers in the door. From the quick fixes to the long games, here's how to get started.

Here is how to find and fix broken URLs, whether internal or external, to get your site SEO on the right track.

What does a content marketing agency do? These are the top content services that boost awareness of your brand.