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Does Social Audio Make Sense For Your Brand?

Does Social Audio Make Sense For Your Brand?

Back in March of 2020, something very special happened in the world of social media. A new online app, “Clubhouse,” made its debut. Almost overnight, the novel concept turned into a phenomenon called social audio. Originally labeling itself as a “social audio app,”...

Use A/B Testing to Inform Advertising on a New Social Channel

Use A/B Testing to Inform Advertising on a New Social Channel

You’ve had some success using advertising on various social media channels and are looking to expand your reach. How do you determine where to invest in advertising on a new social channel? This step-by-step guide will help you pursue new social media advertising on...

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How to Use QR Codes to Strengthen Your Omnichannel Marketing

How to Use QR Codes to Strengthen Your Omnichannel Marketing

This is a guest post contributed by the Editorial Team of Hawke Media Partner Brij. In today’s multi-channel commerce environment, it’s critical for brands to have an omnichannel marketing strategy.     Brands need to continuously innovate their marketing and deliver...

The Value of Intellectual Property

The Value of Intellectual Property

This is a guest blog post written by a team member from Hawke Media's partner, NXT Level. NXT Level helps its customers elevate everything from advertising to helping them raise capital. What most entrepreneurs don't understand about intellectual property (IP), is...

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