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What to Expect When You Outsource Your Paid Media

What to Expect When You Outsource Your Paid Media

Whether a paid search program is brand new to you or it’s your most cherished revenue stream, it can be intimidating to start working with an outside agency. Before you ever fill out a lead form, it can be helpful to know what to expect when you outsource your paid...

15 Reasons You Need a Marketing Strategy Audit

15 Reasons You Need a Marketing Strategy Audit

Your digital marketing strategy is working. You’ve increased market share, improved customer retention, created new customers, established your brand, and have a steady stream of new opportunities. However, how do you ensure you keep generating these returns long into...

Your Before-You-Kill-A-Campaign Checklist

Your Before-You-Kill-A-Campaign Checklist

You’ve done all your keyword research, kept abreast of emerging trends, and reviewed the analytics prior to launch. You have an established digital footprint and a strong online presence across multiple digital marketing channels. This advertising campaign should be...

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8 Most Important Retention Metrics (and Their Formulas)

8 Most Important Retention Metrics (and Their Formulas)

Repeat customers are one of the best measures for success with any growing business. After all, if your customers are happy enough with your products and/or service to return time and time again, this is a fair indication that you're doing something right. Plus,...

The Benefits of Pro Bono Marketing and How to Get Started

The Benefits of Pro Bono Marketing and How to Get Started

Even though people generally regard the marketing world as all about dollars and cents, plenty of great promotional campaigns were designed free of charge. Pro bono marketing is easy to get involved with, and offers benefits for the marketer, not just the client...

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