The Implications of Banning TikTok for Millions
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Crafting a Seamless Cross-Channel Customer Experience
April 16, 2025
The customer doesn’t think in channels—they think in experiences. Whether they discover your brand via a TikTok ad, click a Google Shopping link, or walk into a retail store, they expect each interaction to feel personal, consistent, and connected. Brands that fail to unify these touchpoints don’t just risk losing a sale—they risk losing the [...]
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Adapting Campaigns Based on Consumer Feedback: How Agile Marketers Win the Long Game
April 16, 2025
In April of 2022, Glossier quietly pulled its signature “Body Hero” campaign from its channels just weeks after launch. The campaign—meant to celebrate body diversity—faced a backlash for its narrow depiction of “diversity.” Rather than double down or ignore the conversation, the brand listened, acknowledged the disconnect, and began reworking future creative with direct input [...]
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Hawke Media Acquires Blue Light Media to Help All Brands Become Media Companies Through Consistent Quality Content
March 25, 2025
The acquisition strengthens Hawke’s Southern California footprint and deepens its expertise in social-driven brand building, creative storytelling and influencer marketing. Los Angeles and Orange County, CA – March 25, 2025 – Hawke Media, a leading U.S. performance marketing agency, today announced the acquisition of Blue Light Media , a full-service creative and social marketing agency [...]
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The Rise of AI Slop and How to Guard Against It
March 12, 2025
The Content Crisis No One Saw Coming At first, AI-generated content felt like magic—a tool that could churn out endless blog posts, ad copy, and social media updates at breakneck speed. But like a never-ending buffet of fast food, the promise of AI-generated content quickly led to an oversaturation of low-quality, redundant, and often misleading [...]
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The Green Imperative: Why Sustainability Matters in Marketing
March 3, 2025
Sustainability is no longer a niche concern—it’s a business imperative. Consumers are increasingly scrutinizing brands for their environmental and social impact, with 77% of people wanting to buy from companies committed to making the world a better place (Nielsen). Crafting marketing campaigns that align with sustainability goals is not just an ethical choice; it’s a [...]
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Latest Articles
Spring Marketing Trends to Watch in 2025: A Deep Dive into Seasonal Opportunities
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March 3, 2025
Spring is a season of renewal, and for marketers, it presents a prime opportunity to refresh strategies and capitalize on emerging trends. As consumer behaviors shift with the changing season, businesses must adapt to stay ahead. In 2025, a combination of AI-driven personalization, sustainability-focused campaigns, and experiential marketing will redefine the marketing landscape. Let’s explore [...]
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Experimenting with AI-Driven A/B Testing
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February 14, 2025
The Evolution of A/B Testing in Marketing For decades, A/B testing has been the backbone of marketing optimization. Whether it was direct mail campaigns in the 20th century or modern-day digital advertising, marketers have used A/B testing to understand audience preferences and refine messaging. But the process has traditionally been labor-intensive: hypothesis formation, test setup, [...]
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Video Ad Retargeting: A Practical Guide
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February 13, 2025
Imagine you own a high-end e-commerce brand selling luxury watches. A potential customer spends several minutes browsing your collection, even adding a watch to their cart, but then disappears without making a purchase. You’ve spent money attracting them, but now they’re gone—seemingly forever. This is where video ad retargeting shines. It allows you to re-engage [...]
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The Real MVPs: Super Bowl Ads That Made History
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February 6, 2025
The Super Bowl isn't just a football game; it's the advertising industry's equivalent of the Oscars, where brands vie for the spotlight in front of a massive audience. With over 100 million viewers tuning in annually, it's a prime opportunity for companies to showcase their creativity and leave a lasting impression. In 2024, the average [...]
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Born 2 Tweet: What Your Sign Says About Your Social (Media) Life
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January 29, 2025
Astrology is already the blueprint for explaining your entire personality, so why not let it decide your ideal social media platform too? But we’re not talking cookie-cutter vibes here—we’re digging deep into the wonderfully unhinged, bizarre, and entirely too-accurate reasons why each zodiac sign is their designated platform. If your feelings get hurt, take it [...]
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Building Seasonal Campaigns That Stick: Designing Resonant and Sustainable Engagement Strategies
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January 27, 2025
Seasonal campaigns are marketing’s equivalent of holiday decorations: they're designed to dazzle, evoke emotion, and leave a lasting impression. But unlike decorations that come down after the season, a successful campaign should resonate well beyond the peak, creating a ripple effect of engagement and loyalty. How do you create campaigns that not only capture the [...]
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Content Strategy in 2025: Trends and Best Practices
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January 27, 2025
Digital marketing is like a living organism, constantly morphing in response to technology, audience preferences, and cultural shifts. As we enter 2025, content strategies must evolve to stay relevant and impactful. This guide will explore emerging trends, best practices, and actionable strategies for creating campaigns that resonate with modern audiences. Trend 1: AI-Enhanced Personalization The [...]
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The Power of Case Studies in B2B Marketing: Techniques for Crafting Compelling Stories That Sell
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January 27, 2025
When was the last time you made a significant business decision based purely on a brochure? In the complex world of B2B marketing, buyers are skeptical, cautious, and seeking proof of value—not just promises. Enter the case study, one of the most powerful tools in the marketer's arsenal. A well-crafted case study doesn’t just tell [...]
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Interactive Infographics: Engaging the Modern Audience
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January 27, 2025
In the world of digital storytelling, infographics are the perfect blend of information and visual appeal. They distill complex data into digestible visuals, making it easier for audiences to grasp insights. But static infographics, while effective, often miss the mark in today’s fast-paced, interactive world. This is where interactive infographics take center stage. Imagine not [...]
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The Importance of Accessibility in Digital Marketing: Inclusive Campaigns for All
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January 27, 2025
Accessibility in digital marketing isn’t just about doing the right thing—though that’s an important motivator. It’s about ensuring your message reaches everyone, including the nearly 1.3 billion people worldwide living with disabilities (World Health Organization). Accessibility broadens your audience, builds brand loyalty, and can even improve your SEO and user experience. Yet, many marketers overlook [...]
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