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How to Leverage WhatsApp Marketing (A Guide for DTC Brands)

How to Leverage WhatsApp Marketing (A Guide for DTC Brands)

This is a guest blog post from Hawke Media's partner, LimeChat. Learn more about the Hawke Media Partner Network.  As social media and messaging apps continue to dominate online communication, businesses worldwide are seeking innovative ways to harness these platforms...

PPC Trends Going Into May 2023 from HawkeAI

PPC Trends Going Into May 2023 from HawkeAI

The second quarter of 2023 has marked the end of more efficient spending on traditional PPC platforms. Ecommerce brands had been reaping the rewards of lower CPM and CPC in Q1 after the higher costs of peak retail moments in Q4, and now those metrics are starting to...

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8 Most Important Retention Metrics (and Their Formulas)

8 Most Important Retention Metrics (and Their Formulas)

Repeat customers are one of the best measures for success with any growing business. After all, if your customers are happy enough with your products and/or service to return time and time again, this is a fair indication that you're doing something right. Plus,...

The Benefits of Pro Bono Marketing and How to Get Started

The Benefits of Pro Bono Marketing and How to Get Started

Even though people generally regard the marketing world as all about dollars and cents, plenty of great promotional campaigns were designed free of charge. Pro bono marketing is easy to get involved with, and offers benefits for the marketer, not just the client...

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