As November approaches, it’s important that every American with the ability to vote exercises their right to vote.
This year’s presidential election on Tuesday, November 3, 2020, will present one of the most challenging logistically since the 1918 mid-terms in the midst of the Spanish Flu. COVID-19 will very likely still be a reality and many voters won’t feel safe heading to the polls in addition to the shortage of poll workers since many are part of high-risk populations.
Your state may offer various options for returning your ballot if you’re concerned about your absentee or mail-in vote being counted properly, like, turning it in at a designated drop-off point, handing it in at a polling station, or mailing it back well ahead of the election.
To find more information on your voting options, check out this resource.
Breaking Down Demographics
By Age Group
Younger consumers are increasingly more interested in shopping at businesses that align with their values.
While Boomers have wealth and financial stability, Millennials and high-income shoppers are spending the most money online. Know your audience.
Consumer behaviors have high levels of variability based on income level and how they’ve been impacted by the pandemic.
Those whose patterns were affected most are those who are “uprooted and underemployed,” meaning they are financially unstable and have tailored their spending towards essentials.
Interestingly, retirees have seen little impact on their habits.
Consumers are adjusting their preferences as nearly 63% across all regions say they’d rather shop at a business with contactless payment options.
For 46% of global consumers, contactless payments are the most important factor in shopping decisions.
While supply chains have been stretched to their limits during the pandemic, new customers have a strong preference toward products that are in stock and available near the item they were searching for.
Make sure your product is a visible alternative to a brand that has bigger market share and recognition, but is out of stock like cleaners and paper products.