Looking for an easy way to increase your email marketing click-through rate (CTR) and conversion? We examine interactive email marketing and whether or not it's a trend worth following.
Email Monks describe interactive email marketing as being a new take on email, "more vibrant and similar to a microsite." Interactive emails generally feature GIFs, video, animated menus, live shopping carts, and more. It's important to note that these enhancements must work on mobile!
You’ve probably heard that goldfish are able to focus for longer periods of time than humans, which speaks volumes about the length of your reader’s attention span. Many people openly wonder, “who even reads email anymore?”This is where interactive emails really shine. They're a dynamic solution to the so-called "attention deficit epidemic" while also creating deeper and more enhanced experiences for your readers; an important consideration when every dollar spent on email marketing returns an average of $38.At Hawke Media, we’re big fans of GIFs! According to the Email Institute, Animated GIF emails increase CTR up to 26% and can increase conversion rates by 103%! They're also another way you can create meaningful content that adds value in the form of humor, demonstration, or familiarity.
The holiday season is rapidly approaching, and Google is estimating that ecommerce sales will increase by 15.8%! We’ll go through a few easy steps to help you optimize your interactive emails to boost your sales by improving your CTR and conversion rate.
Tell us about yourself and one of our growth strategists will be intouch within one business day.
Jesse is an email marketing expert and resident wordsmith. He's been known to rock a bowtie.