Alaska Salmon Company is a leading influencer in the seafood industry, but that wasn’t reflected online. Hawke Media came on board to boost the brand’s search engine presence and increase web traffic.
Challenge
Alaska Salmon Company had its own talented writers in-house, but little search engine optimization (SEO) marketing knowledge. The brand’s content was hard to find on its site and was not performing well in terms of online rankings. Despite some existing content and staff, the SEO strategy was starting from scratch.
- Make blog content easy to find
- Build keyword strategy from competitor research
- Track hundreds of strategic keywords for six-month period
Approach
Hawke added a Resources/Blog section to the website, which is essential to be a thought leader in any industry. Hawke put together a content plan based on industry keyword and competitor research.
SOLUTION
SEO improvements take time due to their organic nature, but after only six months of consistent published content, Alaska Salmon saw huge improvements and tangible results. Website page views were consistently well above 10,000 per day, with 42% of those coming from organic traffic to the site. The company increased their number of keywords with first-page search results by 55x.
Results
- ORGANIC SITE TRAFFIC
- TOTAL RANKED KEYWORDS
- FIRST PAGE RANKED KEYWORDS