AutoNotes revolutionizes clinical documentation with innovative, user-friendly technology, empowering healthcare professionals to focus on quality patient care, backed by top-notch security and compliance.
Summary
AutoNotes, an AI-powered platform for streamlining clinical documentation for behavioral health professionals, sought to enhance their social media presence and increase subscription signups. With a mission to automate clinical notes and allow clinicians to focus more on patient care, AutoNotes realized the importance of a robust online presence to reach a wider audience and establish their authority in the behavioral health tech space. After struggling with previous social media efforts, they turned to our marketing agency for a strategic overhaul.
Challenge
AutoNotes faced several key challenges:
- Lack of Cohesive Branding: Their previous social media efforts lacked consistency in tone, style, and messaging, which hindered their ability to build a recognizable brand.
- Low Engagement Rates: Despite regular posting, engagement rates were disappointingly low, failing to generate meaningful interactions with their target audience.
- Stagnant Follower Growth: Their follower growth across key platforms was minimal, limiting their reach and potential for new customer acquisition.
Approach
Our team devised a comprehensive strategy to address AutoNotes’ challenges and achieve their goals:
- Brand Audit and Strategy Development: We conducted a thorough audit of AutoNotes’ existing social media profiles and competitor analysis to understand the gaps and opportunities. Based on our findings, we developed a cohesive branding strategy that aligned with their mission and values.
- Content Creation and Curation: We created high-quality, engaging content tailored to each social media platform. This included educational posts, client testimonials, product features, and industry insights to position AutoNotes as a thought leader.
- Community Engagement: We implemented strategies to actively engage with followers, including prompt responses to comments and messages, initiating discussions, and leveraging hashtags to increase visibility.
- Performance Tracking and Optimization: We set up detailed analytics to track performance metrics and continuously optimize content and posting schedules for maximum impact.
Solutions
Our strategy translated into actionable solutions that were implemented seamlessly:
- Organic Posting and Testing: For the first month, we focused on organic posting to build a strong content foundation. This allowed us to test different content types and engagement tactics.
- Iterative Improvements: Based on performance data, we made iterative improvements to content and engagement strategies. We experimented with different post formats, timings, and engagement prompts to find the most effective approach.
- Preparation for Paid Campaigns: The success of our organic strategy gave AutoNotes the confidence to invest in paid social media campaigns. We prepared comprehensive ad sets and targeting strategies to amplify their reach and attract potential customers.
Results
- LinkedIn Engagement Increased
- LinkedIn Follower Growth
- Instagram Engagement Increased
- Instagram Follower Growth
- Facebook Engagement Increased
- Facebook Follower Growth