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Case Study

BioPhotas, Inc | Celluma Light Therapy

BioPhotas, Inc is a multi-award-winning medical device corporation and an industry leader in LED Light Therapy.

Summary: BioPhotas, Inc.’s Amazon Launch Journey with Hawke Media

BioPhotas, Inc., renowned for its innovative LED Light Therapy solutions and its prestigious Celluma series, faced a new horizon. The company, celebrated in the medical device sector, sought to bring its professional-grade products into everyday homes. The challenge was substantial – entering the Amazon marketplace, a terrain both vast and competitive. This is where Hawke Media stepped in, bringing expertise and a tailored approach to bridge BioPhotas to the consumer world.

Challenge: The Hurdles on the Path

Crafting a Digital Identity on Amazon: For BioPhotas, Amazon was uncharted territory. The task at hand was not just about listing products; it was about carving out a unique space in a marketplace teeming with alternatives.

Standing Tall Among Competitors: With its premium pricing, BioPhotas had to shine in a market saturated with more affordable options. This battle for attention wasn’t just about being seen; it was about convincing consumers that quality is worth the price.

Approach: Hawke’s Strategic Blueprint

Building a Brand Home on Amazon: The first step was to create a captivating Amazon storefront, transforming product listings into stories that speak to the consumer, using rich visuals and engaging content.

Creating Buzz and Awareness: Recognizing the importance of brand recognition, Hawke initiated comprehensive campaigns targeting potential new customers, focusing on the unique benefits of BioPhotas’ products.

Keyword Mastery: In the backdrop, an ongoing process of meticulous keyword research and optimization was set in motion, aimed at not just attracting traffic but the right traffic.

Solutions: Turning Strategy into Reality

The Storefront Makeover: Hawke transformed BioPhotas’ Amazon presence into an immersive experience, highlighting the sophistication of the Celluma series.

Ad Campaigns That Resonate: Each advertising campaign was crafted and recalibrated to maximize reach and impact, with a keen eye on analytics and market trends.

Staying Agile with Keywords: The keyword strategy was not set in stone; it evolved with market dynamics, ensuring BioPhotas stayed ahead of its competitors.


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  • ROAS - 5 Months

  • Percentage of Total Projected Annual Revenue Generated (in Just 6 Months)