Poler bridges the gap between action sports and traditional outdoor activities with exciting and practical gear and apparel for everyone from outdoor adventurers to families seeking fun. Poler’s whimsical Napsack is perfect for camping or just lounging on the couch. Based in Portland, Oregon, the company transmits #CampVibes across the world.
Challenge
Poler sought a rock-solid marketing campaign to drive revenue toward the end of the summer, looking to jumpstart August’s sales figures while clearing inventory to make room for fall products. The company committed to make August an incredible month, in spite of product delays in July, and drew on their strong branding, clear vision of their target market, and the creativity of their marketing partners at Hawke Media to make it happen.
Approach
A long-standing Hawke Media client, Poler recently doubled its email marketing campaign from four emails per month to eight, giving the Hawke team more opportunities to dig in deep and drive much-needed revenue for our long-term client. A series of promotion-driven email blasts provided the boost Poler desperately needed to end the summer strong.
- Discounted merchandise 30% off to clear out inventory
- Crafted eight unique and engaging emails to attract new buyers and repeat customers
- Enticed customers to participate in the “end-of-season” sale
- Carefully monitored results and conversions against industry benchmarks
SOLUTION
This last-minute effort was exactly what shoppers wanted with fall camping seasons and cooler months coming up. Hawke Media created clean and compelling email designs with marketing copy that evoked a “fear-of-missing-out” for products being cleared to make room for new inventory. A huge clearance sale offering a 30% discount delivered both real and perceived value to consumers. They didn’t want to miss their chance to buy these products, which next season’s items would soon replace.
WEEK-LONG EMAIL MARKETING CAMPAIGN YIELDS INCREMENTAL REVENUE GAINS
The email marketing campaign exceeded industry benchmarks for Ecommerce, Apparel & Accessories across the board.
Through A/B testing, Hawke was able to optimize open rates and conversions and develop a roadmap for success with future campaigns, too. The second email showed a record-high open rate of 68.1%. However, the initial email had the best conversion rate, with an open rate of 32.1%, and a click-through rate (CTR) of 5.7%, driving $11,799.94 in sales.
“Our End Of Season Sale email campaigns yielded an impressive return. The strategy, email design & YTD metrics contributed by Hawke Media were integral to the success of our promotional emails during the sale period. We are very pleased with the overall engagement and the conversions these emails generated!” — Nate Duffy, Poler Marketing Manager
Results
- TOTAL SALE REVENUE FROM EMAIL
- TOTAL ROI FROM THE CAMPAIGN
- CLICK RATE
- INDUSTRY BENCHMARK FOR ECOMMERCE, APPAREL & ACCESSORIES INDUSTRY OPEN RATE