Case study

ZIIP Beauty

ZIIP is a handheld skincare technology that uses energetic vibrations pushed into the skin to lift, tone & sculpt the face.

lifecycle

ZIIP is a handheld skincare technology that uses energetic vibrations pushed into the skin to lift, tone & sculpt the face.

ZIIP Beauty

Challenge

The client was looking for an email marketing strategy that would increase their annual revenue. ZIIP had low email revenue in 2019 due to the lack of campaigns sent and missed opportunities during BFCM and Holiday 2019.

Partnership

ZIIP and Hawke Media started working together in August 2020. Leveraging Klavyio’s powerful lifecycle marketing tools, Hawke provided ZIIP with email marketing services including copy, design, strategy, A/B testing, segmentation, and reporting.

solution

After analysis of their 2019 email marketing strategy, Hawke outlined a plan of action for Nov/Dec 2020 that incorporated our partner Klaviyo’s world-class platform to implement several tactics designed to achieve higher revenue including:

  • Increased campaign cadence to weekly & utilized campaign resends
  • Created and leveraged specific execution lists
  • Incorporated the following campaigns: Add to Cart, Sale Extended ‘From the Founder’, e-Gift Card, and Bundles.
ZIIP x Hawke Media email example 3
ZIIP x Hawke Media email example laptop

“During BFCM/Holiday 2020 we generated $141,640 for ZIIP, 164% YoY increase in email revenue. That’s incredible!”
Ian Archbold, Customer Lifecycle Manager at Hawke

increased email revenue during holiday 2020 by

%

increased annual revenue by

%

Results

increased placed orders by

%

Results

INCREASED EMAIL REVENUE DURING HOLIDAY 2020 BY

%

INCREASED EMAIL REVENUE DURING HOLIDAY 2020 BY

%

INCREASED PLACED ORDERS YOY BY