The future of marketing is here! After 7 years in development, we’re excited to announce the launch of HawkeAI, the future of automated marketing. This expands the suite of services from Hawke Media so that you can set your marketing strategy on autopilot.
What is HawkeAI?
The launch of HawkeAI is a defining moment in Hawke’s mission to make great marketing accessible to all. The platform centralizes data across all major digital marketing platforms in a single view for quick analysis with deep insights. HawkeAI will track performance against your goals and competitors with machine learning while predicting trends. For example, a drop in Facebook Ad performance could be an issue with specific ads or a trend across all of Facebook. HawkeAI will differentiate the two so marketers don’t waste time on the wrong concerns.
“The purpose of HawkeAI is to free business owners to focus on the top priorities across their business that need more time,” said Hawke Media CEO, Erik Huberman. “This tool solves what marketers spend half their time on. Incubated inside one of the top marketing agencies in N.A., a marketers-first approach makes it unlike anything else in the industry.”
How Does It Work?
HawkeAI is the outcome of combining Hawke Media’s data, insights, and product roadmap with Morphio, the recently acquired Canadian-based MarTech platform. “With this resource, we have created an AI-enabled CMO,” said Founder and CEO of Hawke Media, Erik Huberman. “This comes after eight years of collecting data and analytics and six years of heavy software development. The platform enables automation at the marketing strategy level based on thousands of insights in various industries.”
“Morphio and Hawke Media share a vision to provide actionable insights to marketers,” says Nima Mirbakhsh, the CTO of Morphio. “Morphio has data and insights built into the platform, and Hawke has the years of marketing experience and experts to help brands see the forest through the trees.”
See the Data in Action
We’ve used the HawkeAI information to compile the Hawke Media October Benchmarking Report for how ecommerce and lead-gen businesses are performing going into BFCM.