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November 4, 2020 - By Hawke Media

Hawkefest 2018: A Recap

The Ecommerce Anti-Conference combines industry leaders, ecommerce specialists and more in Santa Monica


Historic Santa Monica landmark, The VictorianJust a few short weeks ago, Hawke Media transformed The Victorian in Santa Monica into a dazzling circus for our second annual Hawkefest. As Los Angeles’ premier ecommerce “anti-conference,” Hawkefest brought together thought leaders, entrepreneurs, executives and tastemakers under one roof… or should we say big top? In addition to the interactive panels, keynote presentations, fireside chats, and collaborative workshops; Hawkefest also had circus performers, jugglers and live music to liven up the joint. It was truly a one-of-a-kind event and we wanted to share a little of the magic with you. If you missed the event this year, here’s a taste of what you missed. And if you did attend, let us take you back to that day filled with learning, collaboration and fun!

Welcome to the Circus

Hawke Media’s second annual Hawkefest event

Hawkefest Big Top stage

Under the Big TopOn Thursday, October 4, 2018, we held our second annual ecommerce anti-conference: Hawkefest. Leaders in the industry discussed their insights on marketing, operations, brand building, and company growth.

Mayor of Santa Monica at Hawkefest

Ted Winterer, Mayor of Santa MonicaThe event started off with Ted Winterer, Mayor of Santa Monica, declaring the first week of October officially Ecommerce Week! Afterward, our amazing roster of speakers hosted panels, keynotes and workshops; focusing on themes such as “Building a Tribe,” “Cannabis Marketing,” and “Understanding the Chinese Consumer.” Our roster of talented speakers included John Hall of Influence & Co., Jake Kassan of MVMT, Trina Spear of FIGS and Los Angeles Clipper-turned-entrepreneur Baron Davis.Scroll down to see a highlight of speakers, pop-ups, and panels from the all-day event.

John Hall at Hawkefest

John Hall, Co-Founder of Influence & Co. explaining the importance of establishing trust with your customers

Popcorn machine

Our very own popcorn machine for guests!

Expert pow wows at Hawkefest

Jeeyan Rostam, Director of Media Buying, with attendees during an Expert Pow-Wow session

Hawkefest at The Victorian

Mix and mingle at Hawkefest!

Hawkefest gift bags

Hawkefest gift bag totes for all our guests and speakers

Hawkefest panel

Building a Tribe Panel with Courtney Simons, Director of Brand at MeUndies; Bridget Russo, CMO of Modern Meadow; Jake Kassan, CEO & Co-Founder of MVMT; Erik Huberman, CEO of Hawke Media

Hawkefest cannabis panel

Cannabis Marketing Panel with Sari Gabbay, Founder of Cannabliss; Anna Cravitz, Founder of Olive Kind Agency; Melissa Wynne-Jones, Producer of Redefining Cannabis; Len May, CEO and Co-Founder of EndoCanna Health; and Courtney Aura Freeman, CEO of White Buffalo Cannabis

Hawkefest secret room

Enter…if you dare!

Hawkefest secret room

The Secret Room, where a fortune teller awaited to tell guests their future

Baron Davis at Hawkefest

Founder & CEO of Hawke Media, Erik Huberman, interviews Baron Davis, former NBA player and CEO & Founder of Baron Davis Enterprises

Live music at Hawkefest

Strangers on a Train wrapped up the show with a spirited live performance.

Hawkefest vendor creating bracelets with a meaningful word chosen by the guest


All made possible by Karolina Swietoniowska, Hawke Media’s Experiential Producer!

That’s a Wrap!

This year’s event was incredible and we want to give the biggest thank you to all of our attendees, sponsors, speakers and performers. We’re already looking forward to going bigger and better next year! Hope to see you there!

Hawkefest 2019