Live from the Nest Season 3 is an industry expert series set up fireside chat style, where we sit down with top media executives at Hawke and they tell us about their top marketing tips based around a specific topic. Season 2 continues this week with Hawke’s VP of Marketing Jeeyan Rostam-Abadi. At Hawke Media, Jee has gone from growing accounts to growing a team to growing a department and, now, to growing the company.
In this episode, Jee discusses B2B acquisition funnels, customer journeys, and tactical suggestions to build a winning marketing campaign. He dives into the different approaches that go into B2B marketing versus B2C. Learn how to add more consumer touchpoints to draw in new clients, how to strengthen relationships between different teams within your company, and why it’s worth taking new risks and trying out new methods.