December 3, 2020 - By Barron Rosborough

Hawke Media Special Report: December 3, 2020

Hawke Media

We won’t beat around the bush this week. CYBER MONDAY 2020 WAS THE BIGGEST SHOPPING DAY IN US HISTORY!

All told, Cyber Weekend 2020 raked in $29.65 billion across the holiday weekend starting with Thanksgiving.

Consumer Trends



Source: Adobe

  • Cyber Monday 2020 was the biggest US shopping day in history with spending reaching $10.8B, increasing 15.1% YoY.
  • Spending for the entire holiday season is projected to reach $189 billion in 2020 when all is said and done.

Foot Traffic


  • Black Friday foot traffic to brick & mortar stores was down 51.4% this year with the entire weekend losing 49% of its foot traffic through Sunday 11/29, according to Sensormatic Solutions.
  • For the entire holiday season, foot traffic is expected to drop between 22-25% in total.

What Shoppers Are Buying


Source: Adobe

  • Shoppers are looking for deals on toys, games, and electronics. Most shoppers will be looking for gifts for others this holiday shopping season.

Business Trends



Source: Practical Ecommerce

  • “Total digital sales for Cyber Week reached $270 billion globally and $60 billion in the U.S. Overall, eCommerce revenue in the U.S. was up 36 percent globally and 29 percent year-over-year. The number of online customers increased by 22 percent compared to 2019.” – Practical Ecommerce



Source: Practical Ecommerce

  • 37% of Cyber Monday sales came from mobile transactions, compared to Black Friday and Thanksgiving Day which saw 40%+ of transactions completed on mobile devices.

Spotlight: Amazon


  • On Amazon alone, independent sellers took in over $4.8 billion for the period spanning Thanksgiving through Cyber Monday, an increase of 60% from 2019, according to a report on CNBC.
  • 71,000 SMBs saw sales totaling $100,000 or more on the platform over the holiday weekend as well.