Hawke Media Special Report: December 3, 2020
We won’t beat around the bush this week. CYBER MONDAY 2020 WAS THE BIGGEST SHOPPING DAY IN US HISTORY!
All told, Cyber Weekend 2020 raked in $29.65 billion across the holiday weekend starting with Thanksgiving.
Consumer Trends
Spending
Source: Adobe
- Cyber Monday 2020 was the biggest US shopping day in history with spending reaching $10.8B, increasing 15.1% YoY.
- Spending for the entire holiday season is projected to reach $189 billion in 2020 when all is said and done.
Foot Traffic
- Black Friday foot traffic to brick & mortar stores was down 51.4% this year with the entire weekend losing 49% of its foot traffic through Sunday 11/29, according to Sensormatic Solutions.
- For the entire holiday season, foot traffic is expected to drop between 22-25% in total.
What Shoppers Are Buying
Source: Adobe
- Shoppers are looking for deals on toys, games, and electronics. Most shoppers will be looking for gifts for others this holiday shopping season.
Business Trends
eCommerce
Source: Practical Ecommerce
- “Total digital sales for Cyber Week reached $270 billion globally and $60 billion in the U.S. Overall, eCommerce revenue in the U.S. was up 36 percent globally and 29 percent year-over-year. The number of online customers increased by 22 percent compared to 2019.” – Practical Ecommerce
Mobile
Source: Practical Ecommerce
- 37% of Cyber Monday sales came from mobile transactions, compared to Black Friday and Thanksgiving Day which saw 40%+ of transactions completed on mobile devices.
Spotlight: Amazon
- On Amazon alone, independent sellers took in over $4.8 billion for the period spanning Thanksgiving through Cyber Monday, an increase of 60% from 2019, according to a report on CNBC.
- 71,000 SMBs saw sales totaling $100,000 or more on the platform over the holiday weekend as well.