Skip To Main Content
February 4, 2021 - By Barron Rosborough

Hawke Media Special Report: February 4, 2021

January 2021 sped by us as the last embers of 2020 fluttered and extinguished. 

With the advent of February in the United States, the time has come to reflect on black history, a fundamental part (indistinguishable from) American history. 2020 saw a resurgence in consciousness in the larger zeitgeist as communities of people organized to push back against the systems that have denied so many equity for hundreds of years.

This month, this year, and moving forward, it is our mission to continue to learn, grow, and act to continue to build a society that is just for all and recognizes our differences, our struggles, and our commonality.

This month is a chance to take another step for the marginalized.

Consumer Trends

What’s Important

US consumer sentiment shaped by COVID

Source: Ketchum

  • Consumers are paying more attention to their mental well-being and overall are more self-aware.

Purchase Behavior

Q4 2020 Purchase Frequency

Source: Klickly

  • Monday and Friday afternoons have seen the highest volume of order frequency compared to the rest of the week.


US Personal Savings Rates Historically

Source: Next Advisor

  • People are saving at an exponentially higher rate than they were in previous years as the pandemic heightened concerns over financial insecurity.

Business Trends


eCommerce Grocery Sales Projections

Source: New Consumer

  • eCommerce grocery sales outperformed projections by over 5% due to the pandemic.

Social Commerce

Social Commerce Projections

Source: eMarketer

  • In 2020, social commerce grew 5.1% as users spent more time on devices and social media platforms.

US eCommerce Leaders

Top 10 eCommerce Retailer Rankings

Source: Digital Commerce 360

  • The list of top eCommerce retailers is projected to undergo a shake-up in 2021, however, unsurprisingly, Amazon retains the number one spot.