Lumin Digital offers a cloud-native platform that redefines digital banking for credit unions with a comprehensive suite of capabilities to create exceptional user experiences across platforms.
Challenge
As a leader in Software as a Service (SaaS) for digital banking, Lumin Digital wanted help rebranding its website to reflect its reputation.
In addition to growing its digital footprint with a branded content strategy, Lumin Digital also sought to drive traffic to a landing page that allows credit unions to sign up for a demo of the platform. The goal was to boost inbound demo requests, enabling the sales team to build a bigger pipeline and close more deals.
Approach
Hawke Media helped Lumin refine and grow its brand presence by building content and media output, creating a social and advertising road map, and ultimately guiding Lumin’s own internal marketing team.
SOLUTION
The Hawke Media team first developed Lumin Digital’s overall brand positioning, then revamped the website to reflect the new branding. The team pitched and created social media content and on-site content, and initiated a media planning strategy to build brand recognition.
With a solid road map, the Hawke and Lumin Digital teams implemented Google Ads, LinkedIn Ads, social media, and content marketing to drive traffic to a revamped demo sign-up form. The tactics increased conversions on the page by more than 400% year over year, delivering warm leads to the sales team.
Results
- ORGANIC KEYWORDS
- WEBSITE TRAFFIC
- ORGANIC SEARCH TRAFFIC
- DEMO CONVERSIONS