Paid Search
Have your ad in front of people looking for exactly what you offer, whether they’re familiar with your brand or not. The power of paid search is that it’s intent paid based. Unlike a billboard, users are actively showing interest & intent when they search.
Businesses new to E-commerce (less than <1 year of launch), B2B tech startups, B2C Businesses doing >$15 million in top line revenue who need help taking their digital marketing to the next level
We don’t believe in a one size fits all approach when it comes to clients. We are more than consultants, we are your strategists & boots on the ground executioners. Our methodology when it comes to paid search is clear: world class marketing on the cutting edge, influenced by decades of combined expertise. Not only are we certified in Google Ads for advanced proficiency, we’re one of only a few Google Premier Partners, recognized for consistent delivery of agency & client growth.
GOOGLE/YOUTUBE
We get your brand in front of search engine users through targeted keyword bidding. Using all the latest tools to generate unique strategic insights, we constantly test to determine optimal keyword combinations, text ads, and landing pages to optimize spend and exceed goals. Additionally, depending on the paid search ad platform, ad types can include Display, Shopping, Email ads, and Video Ads (YouTube).
During the first three weeks we will:
- Audit the account
- Competitor analysis, and provide a launch and execution plan Campaign Creation & Technical account setup audit (conversion tracking, etc)
and Launch and Optimize.
Ongoing Service includes:
Search term analysis and keyword growth research using a variety of tools to discover the best terms to reach your desired audience Alpha Beta campaign strategy maintenance where applicable Complete competitor analysis to uncover additional areas of opportunity Continually optimize keywords, bidding strategies, ad copy to drive the best results possible Twice-monthly check-in calls when needed to discuss ongoing strategy and report against KPIs
PAID SEARCH ECOMMERCE STARTER PACKAGE
This eCommerce Starter Package includes creating ad copy and strategy for your Branded and Dynamic blended search campaigns while also strategically launching and optimizing Shopping campaign efforts.What We Do:
Campaign Setup & Management Performance
- Analyses & Reporting SEM Audit
- Execution Plan & SEM Strategy
- Keyword Research & Optimization
- Search Ad Copy
- Competitive SEM Research
LEAD GENERATION STARTER PACKAGE
Our team of highly experienced search strategists and experts use their collective knowledge of consumer search behavior to take advantage of fast-moving marketplaces. Our approach begins with creating testing methodologies to identify areas of opportunity where your brand can stand out against the competition. To do so, we perform extensive brand, product, competitive, and marketplace research to identify the most relevant keywords while leveraging best-in-class technology, tools, methodologies, and processes to create tailored strategies unique to your brand.
This Lead Generation Starter Package includes creating ad copy and strategy for your Branded and Dynamic blended search campaigns while also strategically launching and optimizing Remarketing Display.
What We Do:
- Campaign Setup & Management Performance
- Analyses & Reporting SEM Audit
- Execution Plan & SEM Strategy Keyword
- Research
- Search Ad Copy
- Competitive SEM Research
MICROSOFT/BING/YAHOO ADS
We get your brand in front of search engine users through targeted keyword bidding. We strategically allocate your advertising dollars across platforms within Microsoft’s Search Network, consisting of Bing, Yahoo and MSN.
Using all the latest tools to generate unique strategic insights, we constantly test to determine optimal keyword combinations, text ads, and landing pages to optimize spend and exceed goals. Additionally, depending on the paid search ad platform, ad types can include Display, Shopping, Email ads, and Video.
During the first three weeks we will:
- Audit the account, competitor analysis, and provide a launch and execution plan
- Campaign Creation & Technical account setup audit (conversion tracking, etc), and
- Launch and Optimize.
Ongoing Service includes:
- Search term analysis and keyword growth research using a variety of tools to discover the best terms to reach your desired audience
- Alpha Beta campaign strategy maintenance where applicable
- Complete competitor analysis to uncover additional areas of opportunity
- Continually optimize keywords, bidding strategies, ad copy to drive the best results possible
- Twice-monthly check-in calls when needed to discuss ongoing strategy and report against KPIs
What web design means for you
Find your roadmap to success
Schedule a free consultationA roadmap to success
Move from chaos to clarity
Empower your brand & enlarge your presence
THE SILL
With our help, The Sill’s ROAS blossomed from a wilting -23% to 403% (year-over-year for the same period), while decreasing CPAs by 38% despite scaling spend more than 10x.
- While the client’s overall sales grew 8.3x, AdWords revenue grew from 4.4% of total revenue to 31.3%.
- As for engagement, CTR improved from 0.94% to 2.51%, and impressions grew 6.6x.
Build your brand story
After all, creating powerful, performance-based narratives for your brand is what marketing is all about. We leverage data-centric, transactional information to create compelling stories for driving business objectives and helping you scale success across all digital properties.
01
AUDIT
We start with a deep-dive into your unique brand and business, helping to identify potential strengths, weaknesses, and best practices moving forward.
02
PLAN
Your team of experts develops a custom plan around your brand, defining benchmarks and creating a workflow to ensure success.
03
IMPLEMENT
We put our shared plan into action, taking the time to measure and adjust it as needed for a maximum ROI.
04
ANALYZE
We take a close look at results, determining actionable next steps for your continued success across all marketing efforts.