Paid Search - Hawke Media

Service

Paid
Search

Have your ad in front of people looking for exactly what you offer, whether they’re familiar with your brand or not. The power of paid search is that it’s intent paid based. Unlike a billboard, users are actively showing interest & intent when they search.

Businesses new to E-commerce (less than <1 year of launch), B2B tech startups, B2C Businesses doing >$15 million in top line revenue who need help taking their digital marketing to the next level

We don’t believe in a one size fits all approach when it comes to clients. We are more than consultants, we are your strategists & boots on the ground executioners. Our methodology when it comes to paid search is clear: world class marketing on the cutting edge, influenced by decades of combined expertise. Not only are we certified in Google Ads for advanced proficiency, we’re one of only a few Google Premier Partners, recognized for consistent delivery of agency & client growth.

Google/Youtube

We get your brand in front of search engine users through targeted keyword bidding. Using all the latest tools to generate unique strategic insights, we constantly test to determine optimal keyword combinations, text ads, and landing pages to optimize spend and exceed goals. Additionally, depending on the paid search ad platform, ad types can include Display, Shopping, Email ads, and Video Ads (YouTube).

During the first three weeks we will:

  • Audit the account
  • competitor analysis, and provide a launch and execution plan Campaign Creation & Technical account setup audit (conversion tracking, etc)
  • and Launch and Optimize.

Ongoing Service includes:

Search term analysis and keyword growth research using a variety of tools to discover the best terms to reach your desired audience Alpha Beta campaign strategy maintenance where applicable Complete competitor analysis to uncover additional areas of opportunity Continually optimize keywords, bidding strategies, ad copy to drive the best results possible Twice-monthly check-in calls when needed to discuss ongoing strategy and report against KPIs

Paid Search eCommerce Starter Package

This eCommerce Starter Package includes creating ad copy and strategy for your Branded and Dynamic blended search campaigns while also strategically launching and optimizing Shopping campaign efforts. What We Do:

Campaign Setup & Management Performance

  • Analyses & Reporting SEM Audit
  • Execution Plan & SEM Strategy
  • Keyword Research & Optimization
  • Search Ad Copy
  • Competitive SEM Research

Lead Generation Starter Package

Our team of highly experienced search strategists and experts use their collective knowledge of consumer search behavior to take advantage of fast-moving marketplaces. Our approach begins with creating testing methodologies to identify areas of opportunity where your brand can stand out against the competition. To do so, we perform extensive brand, product, competitive, and marketplace research to identify the most relevant keywords while leveraging best-in-class technology, tools, methodologies, and processes to create tailored strategies unique to your brand.

This Lead Generation Starter Package includes creating ad copy and strategy for your Branded and Dynamic blended search campaigns while also strategically launching and optimizing Remarketing Display. What We Do:

  • Campaign Setup & Management Performance
  • Analyses & Reporting SEM Audit
  • Execution Plan & SEM Strategy Keyword
  • Research
  • Search Ad Copy
  • Competitive SEM Research
Microsoft/Bing/Yahoo Ads

We get your brand in front of search engine users through targeted keyword bidding. We strategically allocate your advertising dollars across platforms within Microsoft’s Search Network, consisting of Bing, Yahoo and MSN.

Using all the latest tools to generate unique strategic insights, we constantly test to determine optimal keyword combinations, text ads, and landing pages to optimize spend and exceed goals. Additionally, depending on the paid search ad platform, ad types can include Display, Shopping, Email ads, and Video. During the first three weeks we will:

  • Audit the account, competitor analysis, and provide a launch and execution plan
  • Campaign Creation & Technical account setup audit (conversion tracking, etc), and
  • Launch and Optimize.

Ongoing Service includes:

  • Search term analysis and keyword growth research using a variety of tools to discover the best terms to reach your desired audience
  • Alpha Beta campaign strategy maintenance where applicable
  • Complete competitor analysis to uncover additional areas of opportunity
  • Continually optimize keywords, bidding strategies, ad copy to drive the best results possible
  • Twice-monthly check-in calls when needed to discuss ongoing strategy and report against KPIs

Chatbot

Using either a leadgen-based bot, or an ecommerce-based bot, we’ll install, optimize, and develop truly personalized, one-to-one conversations that cut through the competitive noise in your vertical, and drive incredible revenue and sales, or qualified leads directly to your door.

TikTok & Snapchat

We’ll help drive new user acquisition on TikTok, retain current customers through paid advertising, and deliver targeted short-form ads and reach, educate, engage, and convert your audience, making your brand more identifiable than ever before.

Google/Youtube

We get your brand in front of search engine users through targeted keyword bidding. Using all the latest tools to generate unique strategic insights, we constantly test to determine optimal keyword combinations, text ads, and landing pages to optimize spend and exceed goals. Additionally, depending on the paid search ad platform, ad types can include Display, Shopping, Email ads, and Video Ads (YouTube).

During the first three weeks we will:

  • Audit the account
  • competitor analysis, and provide a launch and execution plan Campaign Creation & Technical account setup audit (conversion tracking, etc)
  • and Launch and Optimize.

Ongoing Service includes:

Search term analysis and keyword growth research using a variety of tools to discover the best terms to reach your desired audience Alpha Beta campaign strategy maintenance where applicable Complete competitor analysis to uncover additional areas of opportunity Continually optimize keywords, bidding strategies, ad copy to drive the best results possible Twice-monthly check-in calls when needed to discuss ongoing strategy and report against KPIs

Paid Search eCommerce Starter Package

This eCommerce Starter Package includes creating ad copy and strategy for your Branded and Dynamic blended search campaigns while also strategically launching and optimizing Shopping campaign efforts. What We Do:

Campaign Setup & Management Performance

  • Analyses & Reporting SEM Audit
  • Execution Plan & SEM Strategy
  • Keyword Research & Optimization
  • Search Ad Copy
  • Competitive SEM Research
Lead Generation Starter Package

Our team of highly experienced search strategists and experts use their collective knowledge of consumer search behavior to take advantage of fast-moving marketplaces. Our approach begins with creating testing methodologies to identify areas of opportunity where your brand can stand out against the competition. To do so, we perform extensive brand, product, competitive, and marketplace research to identify the most relevant keywords while leveraging best-in-class technology, tools, methodologies, and processes to create tailored strategies unique to your brand.

This Lead Generation Starter Package includes creating ad copy and strategy for your Branded and Dynamic blended search campaigns while also strategically launching and optimizing Remarketing Display. What We Do:

  • Campaign Setup & Management Performance
  • Analyses & Reporting SEM Audit
  • Execution Plan & SEM Strategy Keyword
  • Research
  • Search Ad Copy
  • Competitive SEM Research
Microsoft/Bing/Yahoo Ads

We get your brand in front of search engine users through targeted keyword bidding. We strategically allocate your advertising dollars across platforms within Microsoft’s Search Network, consisting of Bing, Yahoo and MSN.

Using all the latest tools to generate unique strategic insights, we constantly test to determine optimal keyword combinations, text ads, and landing pages to optimize spend and exceed goals. Additionally, depending on the paid search ad platform, ad types can include Display, Shopping, Email ads, and Video. During the first three weeks we will:

  • Audit the account, competitor analysis, and provide a launch and execution plan
  • Campaign Creation & Technical account setup audit (conversion tracking, etc), and
  • Launch and Optimize.

Ongoing Service includes:

  • Search term analysis and keyword growth research using a variety of tools to discover the best terms to reach your desired audience
  • Alpha Beta campaign strategy maintenance where applicable
  • Complete competitor analysis to uncover additional areas of opportunity
  • Continually optimize keywords, bidding strategies, ad copy to drive the best results possible
  • Twice-monthly check-in calls when needed to discuss ongoing strategy and report against KPIs

Why it’s important

What web design
means for you

A roadmap to success

Every business, no matter what stage of development it’s in, needs a c-suite level expert to orchestrate and organize its full-funnel digital marketing efforts. We can guide you on the path to success.

Move from chaos to clarity

As brand-centric performance marketers, we act as your second pair of eyes to help navigate the ever-changing digital space and identify opportunities as well as pitfalls.

Empower your brand & enlarge your presence

We digest business intelligence, marketing goals, brand vision, and product logistics to provide best-of-breed execution plans tailored around increasing your reach.

Find your roadmap
to success

A roadmap to success

Every business, no matter what stage of development it’s in, needs a c-suite level expert to orchestrate and organize its full-funnel digital marketing efforts. We can guide you on the path to success.

Move from chaos to clarity

As brand-centric performance marketers, we act as your second pair of eyes to help navigate the ever-changing digital space and identify opportunities as well as pitfalls.

Empower your brand & enlarge your presence

We digest business intelligence, marketing goals, brand vision, and product logistics to provide best-of-breed execution plans tailored around increasing your reach.
Why it’s important

What web design
means for you

Find your roadmap
to success

Barstool Sports

Hawke Media was Tasked with Two Goals for Google Ads:
To maintain a 5x ROAS
Grow revenue as much as possible

%

Hawke Media helped grow Barstool Sports' eCommerce revenue by 1,082% compared to the period before the brand engaged with Hawke.

%

These campaigns had the additional benefit of exceeding the efficiency threshold set by Barstool by over 84%.

The Sill

With our help, The Sill’s ROAS blossomed from a wilting -23% to 403% (year-over-year for the same period), while decreasing CPAs by 38% despite scaling spend more than 10x.

%

While the client’s overall sales grew 8.3x, AdWords revenue grew from 4.4% of total revenue to 31.3%.

%

As for engagement, CTR improved from 0.94% to 2.51%, and impressions grew 6.6x.

MintRX

Over the course of approximately 1.5 years, paid search became the leading revenue generating channel for MintRx and also produced the most users, new users, returning users, and sessions when comparing the first half of the engagement to the most recent period.

Revenue by 755%
Purchases by 1031%
Conversion rate by 267%
Impressions by 1031%
Increased ROAS by 30%
Increased impression share by 43%
Increased traffic by 331%
New users by 1635%
Returning users by 3141%
CPA decreased by 85%

Our approach

Build your
brand story

After all, creating powerful, performance-based narratives for your brand is what marketing is all about. We leverage data-centric, transactional information to create compelling stories for driving business objectives and helping you scale success across all digital properties.

Audit

We start with a deep-dive into your unique brand and business, helping to identify potential strengths, weaknesses, and best practices moving forward.

Plan

Your team of experts develops a custom plan around your brand, defining benchmarks and creating a workflow to ensure success.

Implement

We put our shared plan into action, taking the time to measure and adjust it as needed for a maximum ROI.

Analyze

We take a close look at results, determining actionable next steps for your continued success across all marketing efforts.

FAQs

Frequently Asked Questions

Our approach

Build your
brand story

After all, creating powerful, performance-based narratives for your brand is what marketing is all about. We leverage data-centric, transactional information to create compelling stories for driving business objectives and helping you scale success across all digital properties.

Audit

We start with a deep-dive into your unique brand and business, helping to identify potential strengths, weaknesses, and best practices moving forward.

Plan

Your team of experts develops a custom plan around your brand, defining benchmarks and creating a workflow to ensure success.

Implement

We put our shared plan into action, taking the time to measure and adjust it as needed for a maximum ROI.

Analyze

We take a close look at results, determining actionable next steps for your continued success across all marketing efforts.