The Plug
strategy
branding & packaging
web build
lifecycle marketings
Challenge
Approach
- Ideate and produce a brand book not only for packaging purposes but also to extend to the site and all external marketing efforts
- Produce all photos and imagery on site
- Create a pre-crowdfunding campaign strategy to ensure a timely and powerful launch
strategy
Based on established target audiences and messaging hierarchy, a full pre- and post-launch go-to-market strategy was developed. This strategy included a full channelization plan for each step of the marketing funnel to ensure diverse-yet-consistent touchpoints across the customer journey.
branding & packaging
web build
Following best practices, we introduced The Plug with captivating brand photography and straight-to-the-point messaging stating what the product can achieve for the customer. In the next section, we highlight the featured product funneling them to the product page for conversion. If the user continues to scroll, they are introduced to the product ingredients, broken down into an easily digestible format and communicating the benefit of each individual ingredient.
Afterward, testimonials are showcased to establish social proof and trust with the user. The testimonials lead into the About section, which introduces the co-founders and humanizes the brand as a whole.
The final sections of the homepage are grounded with a newsletter signup, fostering a growing brand community. At the very end, a final call to action towards the Product Detail guides their audience to conversions.
lifecycle marketing
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Results
Results
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