December 3, 2020 - By Barron Rosborough

Hawke Media Special Report: December 3, 2020

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We won’t beat around the bush this week. CYBER MONDAY 2020 WAS THE BIGGEST SHOPPING DAY IN US HISTORY!

All told, Cyber Weekend 2020 raked in $29.65 billion across the holiday weekend starting with Thanksgiving.

Consumer Trends

Spending

Cyber-Monday-Spending

Source: Adobe

  • Cyber Monday 2020 was the biggest US shopping day in history with spending reaching $10.8B, increasing 15.1% YoY.
  • Spending for the entire holiday season is projected to reach $189 billion in 2020 when all is said and done.

Foot Traffic

Black-Friday-Shopping

  • Black Friday foot traffic to brick & mortar stores was down 51.4% this year with the entire weekend losing 49% of its foot traffic through Sunday 11/29, according to Sensormatic Solutions.
  • For the entire holiday season, foot traffic is expected to drop between 22-25% in total.

What Shoppers Are Buying

Buying-Trends-Cyber-Weekend

Source: Adobe

  • Shoppers are looking for deals on toys, games, and electronics. Most shoppers will be looking for gifts for others this holiday shopping season.

Business Trends

eCommerce

Cyber-Weekend-Total-Online-Sales

Source: Practical Ecommerce

  • “Total digital sales for Cyber Week reached $270 billion globally and $60 billion in the U.S. Overall, eCommerce revenue in the U.S. was up 36 percent globally and 29 percent year-over-year. The number of online customers increased by 22 percent compared to 2019.” – Practical Ecommerce

Mobile

Cyber-Weekend-Mobile-Sales

Source: Practical Ecommerce

  • 37% of Cyber Monday sales came from mobile transactions, compared to Black Friday and Thanksgiving Day which saw 40%+ of transactions completed on mobile devices.

Spotlight: Amazon

Amazon

  • On Amazon alone, independent sellers took in over $4.8 billion for the period spanning Thanksgiving through Cyber Monday, an increase of 60% from 2019, according to a report on CNBC.
  • 71,000 SMBs saw sales totaling $100,000 or more on the platform over the holiday weekend as well.