Case Study

LAFAZA Foods

LAFAZA Foods delivers premium, sustainably farmed Bourbon vanilla and spices through a direct-trade model that supports smallholder farmers in Madagascar, preserves rainforest biodiversity, and fosters long-term economic growth in local communities.

Summary

LAFAZA, a manufacturer and retailer of premium vanilla extracts, powders, and spices, set out to increase brand awareness and drive advertised sales during the highly competitive holiday baking season in December 2024. Competing against industry giants with significantly larger advertising budgets, the goal was to maximize exposure and sales while optimizing ad spend efficiently.

Challenge

LAFAZA faced an uphill battle against well-established vanilla extract brands with massive advertising budgets. The challenge was not only to gain visibility but to secure top ad placements during a time when baking-related products see a surge in demand. Competing directly for high-traffic keywords was costly, requiring a strategic approach to ensure LAFAZA’s presence without overspending.

2oz - Roman Hanson

Approach

To level the playing field, LAFAZA leveraged AI-powered budget management and strategic keyword selection to maximize the efficiency of their ad spend. The strategy focused on:

  • AI-Driven Budgeting & Dayparting: Utilizing machine learning to optimize spending throughout the day, ensuring ads were shown at the most impactful times.
  • Targeting Niche Keywords: Instead of bidding aggressively on broad, highly competitive terms, the team focused on tail keywords and terms where LAFAZA over-indexed, securing more cost-effective placements.

Securing Prime Ad Placements: Despite the budget constraints, the campaign successfully placed LAFAZA’s products in high-visibility spots for key search terms throughout the holiday season.

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Solutions

By implementing AI-powered optimizations and refining keyword strategy, LAFAZA was able to punch above its weight in a market dominated by bigger brands. The campaign ensured consistent visibility among consumers searching for vanilla extracts and baking ingredients, leading to a significant boost in both reach and engagement.

1_4lb, Non-GMO - Roman Hanson

Results

  • Advertised Sales Increase
    0%
  • Ad Impressions Growth
    0%
  • Ad Clicks Increase
    0%