Cyber 5 Survival Guide
Black Friday, Cyber Monday, and Beyond — your essential roadmap to thriving during the most competitive week in e-commerce.
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Turn Cyber 5 Chaos Into Clarity and Profit
The Cyber 5 period — Thanksgiving through Cyber Monday — is the ultimate stress test for brands. This expert-built guide from ARMR (a Hawke Media company) and Managing Director Oscar Barbarin delivers proven strategies to plan, execute, and win through the holiday rush.
What You’ll Learn
- ✔️ The four fundamentals of BFCM success — Inventory, Content, Campaigns, and Pricing
- ✔️ How to leverage AI and mobile to drive conversions
- ✔️ Timing tactics for extended shopping windows without margin erosion
- ✔️ The latest playbooks for Retail Media, TikTok Shop, and Amazon Creator Connections
- ✔️ How to analyze post-BFCM data for compounding growth
“The biggest risk isn’t overspending or selling out. The biggest risk is failing to learn.”
— Oscar Barbarin, Managing Director, ARMR
Download the Full Cyber 5 Survival Guide
Get the insider strategies used by top e-commerce and marketplace brands to turn Cyber 5 chaos into long-term momentum. Free for a limited time.
No spam. Just expert insights to help your brand grow smarter and faster.