Service

Generative Engine Optimization (GEO)

Generative Engine Optimization (GEO) or Answer Engine Optimization (AEO) helps your brand show up where customers are actually discovering products: inside AI-powered experiences like ChatGPT, Gemini, Perplexity, and other large language models.

Instead of chasing every algorithm change, GEO structures your content, data, and brand presence so AI tools recognize, trust, and recommend you.

Book a GEO consultation
Audit Your AI Search Footprint

See how your brand appears today across AI tools and search experiences – where you’re visible, where you’re missing, and where competitors are winning.

GEO Content & Schema Strategy

Map the topics, entities, and questions that matter most, then align your content and structured data so AI systems clearly understand who you are and what you do.

Site & Knowledge Graph Optimization

Align site architecture, internal links, and off-site signals so AI can confidently connect your brand to the problems you solve.

GEO Content Production & Refreshes

Create and refresh content that answers real questions, clarifies brand facts, and reinforces topical authority without losing your voice.

Monitoring, Reporting & Iteration

Track shifts in AI search outputs, organic performance, and assisted conversions then iterate your GEO roadmap as the landscape changes.

Why it’s important

How GEO Impacts Your Brand

Don’t get left out of AI results

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Stay visible as search evolves
Customers are getting answers from AI overviews, chat-based search, and recommendation-style results — not just traditional SERPs. GEO helps your brand stay present wherever those answers show up.
Clarify your brand for AI
If you don’t feed AI systems the right information, they’ll infer from whatever they find. GEO gives you a structured way to correct gaps, update facts, and reinforce what you want AI to “know” about you.
Turn AI-driven curiosity into demand
By connecting GEO with your SEO, content, and paid strategy, we help AI-driven discovery lead to site visits, deeper engagement, and more qualified opportunities.
Who it’s for

Is GEO Right For You?

GEO is ideal for brands already investing in SEO, content, or thought leadership that want to protect and grow that investment as AI reshapes how people search and evaluate options.

  • ✓ You rely on organic search as a major acquisition channel.
  • ✓ Your brand is frequently compared against named competitors.
  • ✓ You sell complex, high-consideration, or high-ticket products where education matters.
  • ✓ AI Overviews and new SERP features are shifting your traffic or click-through rates.
  • ✓ You want a structured, test-and-learn framework, not a one-off “trend” project.
Talk to a GEO strategist
How it works

Our GEO Engagement Flow

GEO plugs into your existing marketing programs. We keep the process structured and predictable so your team always knows what’s happening and why.

  1. Discovery & Baseline Assessment

    We review your business model, goals, SEO/organic performance, and any in-house AI initiatives. Then we baseline how your brand appears today across key AI tools and search experiences.

  2. GEO Opportunity Mapping

    We identify high-impact questions, topics, and entities that matter for your customers and where AI is already surfacing answers — then map how your brand should ideally show up.

  3. Strategy & Roadmap

    You’ll receive a prioritized GEO roadmap that connects content, schema, site structure, and off-site signals, aligned with your internal capacity and timing.

  4. Execution & Implementation Support

    Our team leads or supports implementation: content briefs and production, schema and entity updates, technical recommendations, and collaboration with your dev or agency partners.

  5. Reporting & Iteration

    We monitor AI search outputs, organic performance, and assisted conversions. You’ll get ongoing insight and iteration plans as models, features, and behaviors evolve.

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Why Hawke

Why Work With Hawke On GEO?

GEO sits at the intersection of SEO, content, brand, and performance marketing. Our team is built to operate across that entire spectrum so your GEO program supports real business outcomes, not just theoretical visibility in AI tools.

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Full-Funnel Perspective

We connect GEO with SEO, lifecycle, and paid media so AI visibility translates into pipeline and revenue.

Category Depth

Experience across eCommerce, DTC, and B2B brands, including complex products and long sales cycles.

Actionable Reporting

Clear roadmaps and reporting that show what’s working, what’s next, and how GEO ladders up to your goals.

FAQ

GEO Questions We Hear Most

Is GEO replacing SEO?

No. GEO builds on top of a strong SEO foundation. If SEO helps you rank in traditional search engines, GEO helps you show up in AI-driven experiences that use many of the same signals plus new ones.

How long does it take to see impact?

GEO is still subject to indexing and model update cycles, so results aren’t instant. Most brands start to see clearer AI visibility and organic impact within a few months, with compounding benefits over time.

Do we need developers involved?

For many recommendations, especially schema, technical SEO changes, or knowledge graph work — we’ll collaborate with your dev team or work within your existing CMS and stack where possible.

Can GEO work if we’re not publishing a lot of content?

Yes, but we’ll usually recommend a focused content plan to support GEO. The goal isn’t volume, it’s clear, structured, helpful content that AI systems can confidently use to answer real customer questions.

Book a GEO consultation