Paid Search & Paid Social
Performance media that scales profitably across every channel.
Sr. Managing Director · Hawke Media
Meet Scott Johnson.
Entrepreneur. Builder. Growth Strategist. 15+ years turning ambitious brands into category leaders.
Scott partners with founders and executive teams to unlock growth across luxury, wellness, retail, and DTC — combining Hawke Media's full-service firepower with a founder's mindset.
Trusted by leading brands
- Jacuzzi®
- Sundance Spas
- Hydropool
- Leslie's
- Crocs
- Red Bull
- K·Swiss
- Casamigos
- Proactiv
About Scott
A builder's mindset. An operator's discipline.
With 15+ years in marketing and business building, Scott founded Normal Bear Media — a full-service digital agency specializing in luxury and wellness — and grew it into an industry leader before its strategic acquisition by Hawke Media in 2024.
Today, as Sr. Managing Director at Hawke, Scott brings entrepreneurial firepower and executive-level strategic insight to every engagement. He’s known for translating complex marketing challenges into clear, revenue-driving action plans — the kind that move brands forward, not just campaigns.
- 0+ Years Experience
- 0 Founded & Sold Normal Bear Media
- 0+ Brands Grown at Hawke
Areas of Specialization
Where Scott goes deepest.
Luxury & Wellness Marketing
Elevated strategy for premium pool, spa, and lifestyle brands.
Web Dev & Custom Sites
Custom-coded, conversion-obsessed websites (Platinum HubSpot partner).
Branding, Creative & Print
Full-spectrum brand identity, campaign creative, and premium print production.
OTT / CTV & Video Production
Cinematic storytelling on the screens that matter most.
Franchise & Dealer Networks
Nationwide brand consistency with local-market performance.
Full-Funnel Growth & Outsourced CMO
Executive-level strategy embedded with your in-house team.
General Business Consulting
Strategic guidance across operations, positioning, and growth.
Startup Consulting
From zero-to-one advisory for founders ready to scale.
Retail Visual Display
Turn retail floors into revenue-driving brand experiences.
Retail Store Design
In-store layouts that guide the customer journey and drive conversion.
The Difference
Why brands choose to work with Scott.
Founder's Perspective
Scott has been in your seat. He built and scaled his own agency to a successful acquisition — and brings that operator empathy to every client relationship.
Hawke's Full Arsenal
You get Scott's strategic direction plus the resources of America's fastest-growing marketing agency: 4,700+ brands scaled, billions in gross revenue managed, and HawkeAI at your fingertips.
Bias for Results
No fluff. No inflated retainers. Scott builds engagements around measurable outcomes — ROAS, revenue growth, and market share.
What Clients Say
Growth partners, not vendors.
Hawke did a stellar job identifying our lowest hanging fruit and leveraging the efficiency of our marketing campaigns to drive long-term revenue. A true growth partner!
Hawke is a pleasure to work with, and they have provided us with a team of intelligent people who get it. They're our one-stop shop for e-commerce marketing strategies.
We've worked with other agencies before, but when it came to relaunching our website and executing new opportunities, Hawke was the perfect partner and truly lived up to their Outsourced CMO slogan.
Let's Talk Growth
Ready to unlock your next stage of growth?
Book a complimentary 30-minute strategy call with Scott. No pitch decks. No pressure. Just a real conversation about where your brand is — and where it could be.
- 30 minutes
- Complimentary
- Direct with Scott