SOLUTION

Top-Tier Media Placements

Before engaging with Hawke Media, 360 Cookware boasted placements on shows such as CBS’ the Early Show, Martha Stewart, and The Doctors. But the company wanted to increase their brand visibility online with top-tier placements — without paying top rates.

By pitching highly relevant, timely and engaging coverage ideas to bloggers and editors at outlets such as Buzzfeed, Southern Living, Eating Well, and more, the Hawke Media team had 360 Cookware recognized as “the best waterless pots and pans,” and “the best small saucepan.” The brand also earned placements in product round-ups that included “The Best Memorial Day Food Kitchen Deals for 2021,” and “Just Random Products We Really Love.”

Buzzfeed writer Ali Faccenda wrote about the 360 Cookware saute pan, “I honestly feel like a top-notch chef from the Food Network and can’t wait to start making meals for guests again post-pandemic while using this high-end pan.”

Affiliate Marketing

In addition to media placements, Hawke Media’s Affiliate Management Team developed a customized, affiliate program and recruited relevant affiliates to tout the virtues of their heirloom quality cookware and bakeware.

Hawke leveraged the power of its affiliate network to spread the word through Buzzfeed and various social media channels, to the delight of 360 Cookware’s Chief Marketing Officer Brittany Pitschman.

“Social Media and Google will let you know that you are hungry for something new before you know yourself. Adding Hawke Media’s affiliate program was one of the best business discussions we made as a company and it has accomplished everything we thought it would and more. Anna, our account leader, has a go-getter attitude and will do anything to get the job done. She goes above and beyond her job to make sure everything is done perfectly and has truly maximized our affiliate channel.”