Case study

360 Cookware

Cookware 360 helps virtually anyone become an exceptional home chef with efficient cookware and bakeware that brings joy to the kitchen. Their stainless steel, heirloom quality cookware is handcrafted and manufactured in West Bend, Wisconsin, without any harsh chemicals. 

Affiliate Marketing

Cookware 360 helps virtually anyone become an exceptional home chef with efficient cookware and bakeware that brings joy to the kitchen. Their stainless steel, heirloom quality cookware is handcrafted and manufactured in West Bend, Wisconsin, without any harsh chemicals. 

360 Cookware

Challenge

360 Cookware came to Hawke Media looking to increase brand visibility through top-tier media placements without paying any flat fees to publishers and to boost their affiliate marketing ROI. 

Approach

  • Pitch relevant editors with timely messaging that would resonate with their audience
  • Partner with top bloggers and influencers to build trust with their target market
  • Maximize affiliate marketing efforts to increase revenue
  • Use social media to boost brand recognize and steer home chefs to the company’s cookware and bakeware solutions

solution

Top-Tier Media Placements 

Before engaging with Hawke Media, 360 Cookware boasted placements on shows such as CBS’ the Early Show, Martha Stewart, and The Doctors. But the company wanted to increase their brand visibility online with top-tier placements — without paying top rates. 

By pitching highly relevant, timely and engaging coverage ideas to bloggers and editors at outlets such as Buzzfeed, Southern Living, Eating Well, and more, the Hawke Media team had 360 Cookware recognized as “the best waterless pots and pans,” and “the best small saucepan.” The brand also earned placements in product round-ups that included “The Best Memorial Day Food Kitchen Deals for 2021,” and “Just Random Products We Really Love.”

Buzzfeed writer Ali Faccenda wrote about the 360 Cookware saute pan, “I honestly feel like a top-notch chef from the Food Network and can’t wait to start making meals for guests again post-pandemic while using this high-end pan.”

Affiliate Marketing

In addition to media placements, Hawke Media’s Affiliate Management Team developed a customized, affiliate program and recruited relevant affiliates to tout the virtues of their heirloom quality cookware and bakeware. 

Hawke leveraged the power of its affiliate network to spread the word through Buzzfeed and various social media channels, to the delight of Cookware 360’s Chief Marketing Officer Brittany Pitschman. 

“Social Media and Google will let you know that you are hungry for something new before you know yourself. Adding Hawke Media’s affiliate program was one of the best business discussions we made as a company and it has accomplished everything we thought it would and more. Anna, our account leader, has a go-getter attitude and will do anything to get the job done. She goes above and beyond her job to make sure everything is done perfectly and has truly maximized our affiliate channel.” 

360Cookware iPhone BuzzfeedMashup

March vs April 2021 Month-over-Month Revenue Increase

%

Media Placements

Results

Results

March vs April 2021 Month-over-Month Revenue Increase

%

Media Placements