Case study

Banks Journal

Banks Journal merges style and function with their lines of sustainable men’s and women’s clothing

Lifecycle Marketing

Banks Journal merges style and function with their lines of sustainable men’s and women’s clothing

Bank Journal Logo

Challenge

Banks Journal wanted to focus on lifecycle marketing with a comprehensive strategy to reach customers through SMS marketing. The eCommerce clothing retailer had no SMS automation tools or SMS capture tools, making it difficult to do more than sporadic SMS-based campaigns. They had no overall strategy for customer engagement at every stage of the sales funnel and were missing tremendous revenue opportunities.

Approach

By taking a brand-centric approach to content creation for SMS campaigns and using automation technology to do more in less time, Hawke Media created SMS flows to reach consumers at every stage of the buyer’s journey. 

Hawke Media’s objectives were simple, but the flawless execution led to incredible, measurable success that can be replicated for future campaigns. 

  • Launch four revenue-generating, automated SMS flows and increase the SMS Campaign Cadence within 40 days
  • Show a measurable ROI
  • Implement capture tools to execute SMS campaigns for top-of-the-funnel leads
  • Create dynamic, enticing campaigns to drive revenue

solution

Eye-Catching Imagery and Clear Calls to Action 

Our lifecycle marketing experts created SMS campaigns designed for consumers at each stage of the sales funnel. They then implemented the right technology to capture leads via text and increase the SMS Campaign Cadence through automated SMS flows. 

We enticed customers with engaging graphics to showcase best-selling products and demonstrate the Banks Journal lifestyle to its target audience. Then created automated messaging flows based on various triggers to send the right message to the right consumer at the right time. Clean, concise copy with a strong and clear call-to-action generated a total of nearly $40,000 in revenue from SMS campaigns. 

Demonstrate Clear ROI to Expand SMS Marketing 

Upon campaign completion, Hawke Media demonstrated an 1864% ROI with new SMS marketing campaigns, generating enough revenue to cover SMS channel marketing costs for more than a year —  in less than 40 days!

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Results

Results

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