Hawke Media was Tasked with Two Goals for Google Ads:
To maintain a 5x ROAS
Grow revenue as much as possible
Hawke Media helped grow Barstool Sports' eCommerce revenue by 1,082% compared to the period before the brand engaged with Hawke.
These campaigns had the additional benefit of exceeding the efficiency threshold set by Barstool by over 84%.
Prior to working with Hawke, Barstool had only dipped their toes into Google Ads back in 2016.
So how do you take an account from 0 - 100?
Hawke Media deployed the following to achieve substantial results:
A unique strategy focused on monetizing and funneling users from Barstool Sports' high-traffic blog to their online store by leveraging a range of devices and all Google campaign types (YouTube, Display, Gmail, Search, Shopping, and Discovery).
Hawke started by analyzing the overlap data from Barstool's blog users and their online store users. This key data allowed us to identify avenues of both scale and efficiency when monetizing a robust Barstool community that existed on many channels from podcasts and blogs to social media and YouTube.
A systematic approach to scale revenue while maintaining and increasing efficiency by utilizing the "Alpha Beta" campaign structure.
Hawke’s unique approach allowed us to fight and overcome diminishing returns as we scaled Barstool’s paid search campaigns. This allowed us to achieve significant revenue increase while doubling Barstool's efficiency goals.
An added benefit to the success of Hawke’s campaign structure and targeting efforts was our impact on true incremental revenue.
Over the course of a multi-year engagement, Hawke Media not only helped Barstool Sports scale and maximize efficiencies in their paid search efforts, together we helped fans bring the brand into their homes.
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