Beach Bunny

Case Study

Beach Bunny Swimwear designs and produces luxury swimwear with high-quality fabric and hardware unique to the brand. They want women of all shapes and sizes to feel confident and beautiful in their one-of-a-kind pieces.

Challenge

Beach Bunny is a long-time client and has seen success with our email, affiliate, and digital strategy services. Their goals in adding Paid Search and SMS services were to increase site traffic and conversion rates, increase their social following, and build a more effect SMS program than the in-house one they had.

Approach

Increased Google Ad efficiency and reduced spend
Increased Facebook and non-branded keyword spend
Re-engaged active customers and leads using SMS

PAID MEDIA

The first step towards achieving these lofty goals was to make Beach Bunny’s Google Ads more effective. Hawke spotted opportunities to improve bottom-of-the-funnel conversion with more targeted audiences and impactful copy. The money saved on Google Ads was then spent on Facebook Ads and non-branded search ads. For Facebook specifically, 70-80% of the ad spend was in prospecting: bringing more people into the funnel. This allowed for testing more interested and lookalike audiences than ever before, increasing the effectiveness of their copy. Once data was captured, email and SMS lifecycle marketing were leveraged to move customers toward conversion.

SMS

The customers on this list were already engaged, made up of previous buyers or prospects that opted in. Hawke broke up the list based on buyer habits and their nearness to conversion, then developed a strategy that includes how often to contact each kind of customer.

STRATEGY

Hawke strategists piloted a comprehensive, multi-channel digital marketing plan that gave our client direct, actionable insight into what channels in their marketing mix would truly drive revenue in order to capitalize on the company’s strong brand.

EMAIL

Email was one of the last pieces needed to complete Beach Bunny’s marketing puzzle. After moving the client to Klaviyo, we improved the client’s email capture, automation, and segmentation. Our email strategies doubled the client’s email conversion rate, with 2.5x transactions and revenue year over year.