Case study

Beach Bunny

Beach Bunny is a high-end swimwear company that is known for their quality materials and collaborations with celebrities and influencers.

Facebook advertising

affiliate

email

strategy

Beach Bunny is a high-end swimwear company that is known for their quality materials and collaborations with celebrities and influencers.
The Sill

Challenge

Despite a significant brand presence with a loyal following and organic traction, Beach Bunny was struggling to understand how marketing efforts were contributing to overall revenue and were eager to grow their ecommerce site with the addition of new swim styles. With their busiest season fast approaching, they came to Hawke for help.

Approach

  • Expanded top-of-funnel acquisition via Facebook advertising
  • Restructured affiliate program
  • Realigned email strategy

facebook advertising

Our digital marketing strategists began with a deep dive into Beach Bunny’s analytics, using past data to identify the most effective solutions going forward. We discovered the opportunity to expand top-of-funnel acquisition through Facebook advertising, and crafted a plan to shift money into acquisition during the high-sales summer months. With a return on Facebook ad spend of 816%, we decreased CPA by 37% year-over-year while helping Beach Bunny beat sales goals by 50%.
The Sill - Google Aswords
The Sill
The Sill

affiliate

Alongside this new investment in paid acquisition, our strategists recognized the need to restructure the client’s affiliate program. When it came to affiliate marketing, the story was the same – Beach Bunny didn’t fully understand its place in within the ecosystem. That’s where our affiliate experts came in to reorganize and grow the program, refocusing outreach and re-engagement to relevant publishers. In just a few months, Beach Bunny’s inconsistent affiliate program turned into a steadily growing revenue stream, with monthly affiliate revenue increasing by about 69%, accounting for 12% of overall ecommerce revenue.

Email

The final piece to Beach Bunny’s marketing puzzle was email. After moving the client to Klaviyo, we improved the client’s email capture, automation, and segmenting. Our email strategies doubled the client’s email conversion rate, with 2.5x transactions and revenue year over year.
The Sill - Google Aswords
SIO Beauty
SIO Beauty

strategy

Hawke strategists piloted a comprehensive, multi-channel digital marketing plan that gave our client direct, actionable insight into what channels in their marketing mix would truly drive revenue in order to capitalize on their strong brand.
exceeded sales goals

%

facebook roi

%

Results

increased monthly affiliate revenue

%

grew email revenue

Results

exceeded sales goals

%

facebook ROI

%

increased monthly affiliate revenue

%

grew email revenue